Phone Call Conversion Tracking - SmartBox Zetetics

How do you know
how your newspaper ad performs?

Can you tell how
the radio is doing?

That billboard is nice, but does it pay for itself?

Yea, anyone can
count clicks to your website…but how
many patients?

	How many people are calling you because of the newspaper ad?
	How many have read your brochure and are actually becoming new patients?
	What about that radio spot? Is it bringing in new business?
	Will a website do any better?
	And the Yellow Pages?

There are a lot of ways to advertise your practice. But let’s face it; the sales reps are not going to be able to tell you exactly how many new patients or big cases are going to come through your doors because of them!

Yet you are spending a lot of money hoping something works!

If you really knew what worked and what didn’t you’d be able to narrow your focus and advertising dollars down to things that really work. You’d know if one media outperforms another. You’d even be able to tailor make a campaign focusing on the specialty or big case you want to emphasize and know how to hit your target market. Imagine the power in that!

Yes, the radio spot sounds good, but how can you tell if you’ve gotten a single patient from it? The web page looks like you want it to, and anybody can tell you how many clicks you’ve had, but how did that translate into patient numbers?

Introducing ZETETICS, Only at SmartBox Web Marketing!

Zetetics (pronounced Ze`tet´ics) means the direct search for unknown quantities. Talk about fitting! You’ve been searching for a way to truly know how your advertising is doing and here it is!

In the normal day in and day out of advertising efforts, you hope your money…

… leads to phone calls to your office…

… and you can book new patients.

But do you know that’s what is happening?

ABSOLUTELY NOT!

But with Zetetics you’ll know without a guess how your advertising dollars are working for you!

A lot of people just assume that all advertising dollars are the same. Many take the stance that if the throw enough “up in the air” something will stick. Even more assume that if the practice down the road is advertising through the radio or newspaper that it must be working for them, and so they do it also.

But your advertising investment has to translate into getting those new patients to make a call to your front desk. You want that new big case that really adds to your bottom line. Wouldn’t it be great to know…absolutely know…what ad, what media, even what campaign pushing your big case techniques is working the best?

Zetetics from SmartBox Web Marketing not only can track your online performance, it can track every marketing effort you put out there up to and including that all important phone call from a potential new patient!

We can track everything you do so that you can make important advertising decisions for the future:

	Radio spots
	Yellow Page Ads
	Newspaper Ads
	Direct Mailings
	Email Campaigns
	Brochures
	Billboard Advertising
	Websites
	Banner Ads
	Even Business Cards!

If you had to pick one method of advertising, would you know which one gets you the most new patients?

Imagine what you could do with that type of information!

Let’s put this power to practical application!
Suppose you want to highlight one of your big case services and conduct a campaign which really drives in new patients. Maybe you offer something special and want to really tell your story. Most professionals wouldn’t have a clue how to do this. Which works best; radio, the web or a newspaper ad?

Yes, radio might reach 50,000 listeners in your area and your small town newspaper has a circulation of 14,000 while a website stands ready 24/7. Each have their place. But which one converts to the all important telephone call?

Test it! Someone once said marketing is one big experiment. To some degree that is true. You can try one thing or another, but until now how did you know what was working? You didn’t! It was a shot in the dark.

Eventually almost everything you do in your advertising effort has to lead back to a potential new patient making a phone call to your front desk. We’ll even tell you how your phone calls are working for you! Know:

	Which patients are setting appointments.
	Who is hanging up.
	What’s happening after hours.

But Zetetics takes out the guess work. We can tell you your ROI by assigning each effort a code or separate phone number. Our Zetetics program then tracks each effort and even records your telephone calls for conversions, hang ups, and after hour calls. You can even follow conversations to discover problems which may be affecting converting that casual questioner on the phone into a confirmed appointment!

Using Zetetics you know…EVERYTHING!

So now you can even “split test” the responses of different ads, advertising methods and media. Run one against the other and with our proprietary program you’ll see – you’ll know- which is the best place to spend your advertising dollars.

Imagine the money you’ll save! Imagine the patients you can drive to your door if you are reaching them effectively!

How much did that Yellow Pages ad cost? And the newspaper ad, and then there is the radio spot? And did they work? Without Zetetics it is impossible to tell.

50+ Reports are Available to You…Select Which Ones You Want to See! You’ll be Able To:

	Find out what works, what doesn’t!
	Then zero in on the most effective technique!
	Push your advertising dollars into that channel…
	And effectively push the patients you want to you!

In advertising, whether through a website, banner ad, print ad or on the radio, data is king. Without great data advertising dollars are wasted, time is lost and so are patients. With most advertising you will not know for months, if then, which ads are working and which aren’t.

But with the right data you can drive more patients to your practice is less time, with less effort and with fewer dollars. Zetetics puts that power in your hands!

     View Reports Your Way – through e-mail, printed or download.

          See What You Want to See – and what makes sense to you.

                Track by Ad, Campaign, Keyword or Media – and finally
                               you’ll know what works, how patients are coming to you, and you won’t have to take
                                 anyone’s word because the reports will be right in front of you.

All of your advertising – every bit of it – has to end in a phone call to your office. Do you know how people get your number? Do you know where they saw or heard your ad? Do you realize how much power you’d have if you had this data?

All of your advertising – every bit of it – has to end in a phone call to your office. Do you know how people get your number? Do you know where they saw or heard your ad? Do you realize how much power you’d have if you had this data?

ZETETICS from SmartBox Web Marketing...The Power of Data in Your Hands!

Before you spend another dime on advertising, before you mail out your next mailing or sign a contract for your next radio spot – or any other form of advertising you do – you want to know it’s:

	Going to drive traffic to the phone!
	Bring new patients through your doors!
	And bring in the next big cases!

You’ll know with Zetetics!

Get the Tools, Knowledge, and Assurance Your Advertising Is Working for You!

Simply fill in the information below, or call us at

1-888-741-1413

For a consultation on how Zetetics from SmartBox Web Marketing can save you money, track your advertising dollars and bring you new patients. After all, isn’t that what you want?

For a free consultation regarding Zetetics and any of the other services we provide which bring new patients through your doors, simply fill in the information below. Someone will call you for a convenient time to discuss how SmartBox Web Marketing can help you:

	Save Time
	Save Money
	…and Drive New Patients to You!

Are You About to Spend More On Advertising? And You Expect Different Results?

STOP! Call Us First @ 1-888-741-1413!

Don’t Just Hope for Different Results…Get Them With Zetetics!

When You Invest In Any Advertising Campaign
You Want to Know You Get What You Pay For…

Get More Information

WEB MARKETING

STARTNOW

When You Invest In Any Advertising Campaign You Want to Know You Get What You Pay For…

Get More Information

WEB MARKETING

STARTNOW

When You Invest In Any Advertising Campaign
You Want to Know You Get What You Pay For…