Is Your Marketing Hemorrhaging Cash?

Wouldn’t it be nice to know what is working for you (and what isn’t)? There are a lot of ways to advertise your dental practice.  But let’s face it, the sales reps are not going to tell you exactly how many new patients or cases are going to come through your doors because of them.

 How many people are calling you because of the newspaper ad?

 How many have read your brochure and are actually becoming new patients?

 What about that radio spot? Is it bringing in new business?

 Is your website doing any better?

 …and that Yellow Pages ad?

You are spending a lot of money hoping something works

If you really knew what worked and what didn’t, you would be able to narrow your focus and advertising dollars down to the things that really work. You would know if one media outperforms another. You would even be able to tailor make a campaign focusing on the specialty or big case you want to emphasize and know how to hit your target market.

Yes, the radio spot sounds good, but how can you tell if you’ve gotten a single patient from it? The web page looks like you want it to, and anybody can tell you how many clicks you’ve had… but how did that translate into patient numbers?

Introducing Zetetics™, Only at SmartBox Web Marketing


Zetetics™ (pronounced Ze`tet´ics) defined is the direct search for unknown quantities. Talk about fitting! You’ve been searching for a way to truly know how your advertising is doing (and here it is).

In the normal day-in-day-out of advertising efforts, you hope your advertising money:

  • Leads to phone calls into your office…
  • You can schedule new qualified patients.


    • But do you know that’s what is happening?

    With Zetetics™ you’ll know without a guess how your advertising dollars are working for you.

    A lot of dentists just assume that all advertising dollars are the same. Many take the stance that if the throw enough “up in the air” something will stick. Even more assume that if the dental practice down the road is advertising through the radio or newspaper that it must be working for them, and so they do it also.

    But your advertising investment has to translate into getting those new qualified patients to make a call to your office. Wouldn’t it be great to know…absolutely know…what ad, what media, even what campaign pushing your dental practice is working the best?

    Measure Your True ROI on Anything

    Zetetics™ from SmartBox Web Marketing not only can track your online performance, it can track every marketing effort you put out there including that all important phone call from a potential new patient.

    We can track everything you do so you can make educated and informed decisions for your advertising:

      Radio spots

      Yellow Page Ads

      Newspaper Ads

      Direct Mailings

      Email Campaigns

      Brochures

      Billboard Advertising

      Websites

      Banner Ads

      Even Business Cards!


    Eventually almost everything you do in your advertising effort has to lead back to a potential new patient making a phone call to your front desk. We’ll even tell you how your phone calls are working for you! Know:

    Which ads are generating qualified patients and which ones are not.

    What’s happening after-hours with your phones.

    How your staff is handling the phone calls and sales process


    Let’s put this power to practical application: Suppose you want to highlight one of your more lucrative procedures that you have advanced clinical training in, and conduct a campaign to drive in qualified new patients. Which works best; radio, the web or a newspaper ad?

    Yes, radio might reach 50,000 listeners in your area, and your small town newspaper has a circulation of 14,000 while a website stands ready 24/7. Each have their place.

    But Which One Converts To a Phone Call & Qualified New Patients?

    Test it! Someone once said marketing is one big experiment, and how more true could that be. You can try one thing or another, but until now how did you know what was really working?

    Zetetics™ takes out the guess work. We can track your True ROI by assigning each effort a separate phone number. Our Zetetics™ program then tracks each advertising effort and even records your telephone calls for conversions, hang ups, and after-hour calls. We can even record and email you your calls so can follow conversations to discover problems which may be affecting converting that that prospective patient into a confirmed appointment.

    Using Zetetics™ you know… EVERYTHING

    Now you can even “split test” the responses of different ads, advertising methods, and media. Run one against the other and with our proprietary system you’ll see – you’ll know- which is the best place to spend your advertising dollars.

    How much did that Yellow Pages ad cost? And the newspaper ad, and then there is the radio spot? And did they work? Without Zetetics™ it is impossible to tell. Imagine the money you’ll save… Imagine the patients you can drive to your door if you are reaching them effectively.

    120+ Reports are Available to You: You’ll be Able To:

    Find out what exactly works and what doesn’t!

    Zero in on the most effective advertising!

    And effectively attract the qualified patients you want.

    In advertising, whether through a website, banner ad, print ad or on the radio, data is king. Without great data, advertising dollars are wasted and time is lost… and so are patients. With most advertising, you will not know for months which ads are working and which aren’t.

    But with the right data you can drive more qualified patients to your practice is less time, with less effort, and with fewer dollars. Zetetics™ puts that power in your hands.

    All of your advertising – every bit of it – has to end in a phone call to your dental office. Do you know how people get your number? Do you know where they saw or heard your ad? Do you realize how much power you’d have if you had this data?

    The Power of Data in Your Hands

    Before you spend another dime on advertising, before you mail out that directmail, or sign a contract for your next radio spot – or any other form of advertising you do – you want to know it will:

    Drive qualified phone calls into your office!
    Bring qualified new patients through your doors!
    And bring in the new patients and cases YOU want!


    Get the Tools, Knowledge, and Assurance Your Advertising Is Working for You!

    For a consultation on how Zetetics™ from SmartBox Web Marketing can save you money, track your advertising dollars and bring you new patients just fill in the short form below, and one of our marketing experts will contact you shortly.
     

    Are You About to Spend More On Advertising?
    And You Expect Different Results?

    Don’t Just Hope for Different Results…
    Get Them With Zetetics™!

    Get Started Today with our No-Risk 30 Day Trial

    First Name:  Last Name:  
        
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    Other Pages Related to Phone Tracking

    Dental Website Design
    If your dental website doesn’t make someone who lands on it feel comfortable, all the traffic techniques in the world will do you no good. That’s why we take the time to give your site the look and feel that helps to brand you as a trusted professional. To be the expert in your industry and make more of an impact than your competitors you need to “attract” and get people to line up for your product or service.

    Mobile Websites for Dentists
    It used to be that all any dentist who wanted new patients had to be concerned about was their web presence. Great websites that were fully search engine optimized could be seen by the scores of people searching for a dentist every day. But now that we’ve become a ‘mobile’ society, your information also has to be optimized for mobile phones. This means your website and presence now has to translate to a mobile presence.

    Video on the Web
    Video has surpassed almost all other marketing messages you can put on your website. It converts, it can provide information displaying your expertise, it allows you to post “live” testimonials from other patients and any more it is just expected that those looking for a new dentist will want to hear directly from you.

    Video Spokesmodels
    There is nothing like video to get your message across to potential patients in the shortest amount of time possible. Place just a few videos appropriately and your website visitors will instantly find the answers that they were searching for, prompting them to click on that all important ‘Contact Us‘ link to make their first consultation. That’s where our very own professional spokesmodels can help!

    Video SEO & Syndication
    Forrester Research Group found that videos were 53 times (5300%!) more likely to receive first page organic rankings than were traditional, static web pages. Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” they can also be used to help your website rank higher in the search results thereby getting you more new patients.

    Television Spots
    With a powerful and completely custom-created television ad targeted to your local community, we guarantee that you will see an increase in traffic to your website, as well as in increase in patients through your front door. Let’s face it, we all remember television commercials – they have a habit of staying with us. Some ads have made us fall in love with company mascots, or have infected our minds with catchy jingles.

    Green Screen Productions
    Video has its credibility problems when done incorrectly. Unprofessional productions lead many consumers to believe that if the video was produced hastily and inexpensively the entire website (and the dentist) is of dubious quality as well. Using green screens, we can create professional high-quality videos for you to use in all your marketing.

    Social Media & Blogging
    Social media and blogs can work hand in hand to not only keep your followers informed but to help you build an “iron cage” around your patients. What was once just a way for college kids to keep in touch with their friends is now the fastest growing and most used connecting point for just about everyone, including those who you wish to attract as patients. When used diligently and with targeted messages, social media sites can build you a loyal following. With mobile applications they have become even more important as you can now post news and events and your audience doesn’t even have to be at a computer to read about you.

    Search Engine Optimization
    SEO, in a nutshell, is presenting your site to search engines in the best possible light. The key to getting good ranking in the search engines is quality content. Anyone who tells you differently is lying to you. The goal of all search engines is to provide their users with the best content available for a given search, and repetitive writing meant to be read by machines instead of humans isn’t it.

    Local Search Optimization
    Every month, online consumers perform over 3 billion local searches for nearby products and services. The effectiveness of your Local Search strategy makes all the difference when it comes to widening your pool of potential customers and walking them right to your door.

    Google AdWords
    So you’re teetering on the fence – you’re spending $1000 to $5000 a month on your AdWords right now, and not really sure what you’re getting. It could be better, but you don’t know how to do it. You hear about all these so called “AdWords Experts” out there that seemingly charge an arm and a leg for their expertise. You know you need to do something, but don’t know where to start.

    Ghost-Writing Your Book
    Getting a great level of traffic to your website is an all important step in generating new clients for your practice, but unfortunately the battle doesn’t end there! You still need to transform that traffic into contacts, and those contacts into paying patients. What better way to do that than by offering a free book in exchange for their contact details? We call this "Advertising Lure."

    Phone Tracking System
    You want results you can see and you want to know which marketing efforts are delivering results. Plain and simple. We go the extra mile and make the effort to provide you with data from every marketing effort we put forth…every one we provide you with and more…even your phone calls. You’ll know which efforts are working, which need to be strengthened and even which need to be scrapped.

    Updating Your Website
    Keeping your website competitive means lots of content. Maintaining that content is a major frustration and time expenditure. But it needs to be done because search engines devour fresh content. Patients love fresh content as well. There is no greater turn off for a patient than to go to your website and see outdated blogs, stale home pages and the same testimonials they have seen for years.