The Dentists' Guide to Video Marketing & YouTube

Colin and his team did a PHENOMENAL job with all the video they produced to market my implant and “deep disability” practice. We regularly see 30-40 qualified phone calls per month coming in just from the video marketing we’re doing.

Dr. Joe Miranda
Implant Dentist in Dallas

Get Colin’s Latest Book:
The Dentists’ Strategy Guide to Video Marketing
How Really Smart Dentists Are Leveraging YouTube
To Explode Their Profits and Dominate The Web

Videos are Always in the Top Spots, and the reason is simple: People Want Video.

They rely on it for product and service information, they count on it to display testimonials & reviews, and studies show video can drastically influence a person’s decision as to whether or not to call your office. In other words videos convert clicks into phone calls.

Even a search for many dental related terms return videos to the #1 spot.

Play NowDr. Woody Oakes: “Colin is a genius on all types of marketing and he has several books and dvd’s that dentists across the country are using.”

Colin basically is a genius on all types of marketing, is the CEO of SmartBox Web Marketing, and he has various products and dvd’s that dentists across the country are using. He has some really great products. His father is a dentist and is one of the three dentists in town I would trust to do my own dentistry. The unique thing about Colin is since his father is a dentist, he has this ideal playground to test new ideas and marketing on before rolling it out to the rest of his clients.

On Colin’s Book “The Dentists’ Strategy Guide to Video Marketing”: Websites with video are 53 times more likely to have a first page ranking on Google. And Google bought YouTube for for 3 or 4 billion dollars? I interviewed the highest producing solo dentist in the country and one of the things he is doing is taking his TV commercials and putting them on YouTube, and of course that boosts his ranking, and those commercials are on his website as well.

Dr. Woody Oakes, President, The Profitable Dentist & Excellence in Dentistry

Search Engines Give People What They Want

This immediately means three things for your dental practice and getting more patients:

  • If you are not using high quality video, such as on a green screen, you should be. People want to see you before they call your office.

  • If you are not using video to display your expertise or enchant the next patient, your static website rankings will get pushed down in the search results and superseded by a competitor who uses video.

  • The search engines “blended” algorithms that look at not only web pages and content but VIDEO as a way to rank your website, and will hurt your rankings when your video content is not optimized.


    • The Business You’ll Lose

    Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” but they can also be used to help your website rank higher in the search results, thereby getting you more patients. The research group Forrester found that videos were 53 times (5300%) more likely to receive first page organic rankings than were traditional static text-only web pages.

    The fast-movers and early adopters (as they prove time and time again online) will take the Lion’s Share of
    the new patients, while the rest watch the “video train” rush by, wondering when their turn is.

    Our ‘Lawn Mower Guarantee’. If you decide all this information is rubbish, you can literally run your lawn mower over the material and we’ll still give you all your money back. With no questions asked. Return it within 60 days for a complete refund (excluding shipping). Just put it in a box (the book & dvd, not the lawnmower ;) ) and send it back. And I’ll be happy to refund your money with a smile.