Social Media + Video + SEO = Video SEO

Changes in search engine algorithms have made it very hard to count on any one tool or methodology for SEO and top rankings. As search engine users have demanded more relevant content, Google and other search engines have used personalization and location to deliver what it thinks users want to see. Search engines have also followed the trends of user “like-ability” and added video as a top ranking factor in search engine optimization.

Videos are Always in the Top Spots

The reason is simple; people want video. They rely on it for product and service information, they count on it to display testimonials and reviews and studies show video can drastically influence a person’s decision as to whether or not to call your dental office. In other words videos convert to phone calls. Searches for many dental related terms return videos to the #1 spot.

Search Engines Are Only Giving the People What They Want

This immediately means three things for your dental practice and getting more qualified patients:

If you are not using high quality video, such as with our mobile green screen, you should be. People want to see you before they call your dental office.

If you are not using video to display your expertise or enchant the next big case, your static website rankings will get pushed down in the search results and superseded by a competitor who uses video.

The search engines “blended” algorithms that look at not only web pages and content but VIDEO as a way to rank your dental website, and will hurt your rankings when your video content is not optimized.

The Business You’ll Lose

Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” they can also be used to help your dental website rank higher in the search results thereby getting you more qualified patients. In fact the research group Forrester found that videos were 53 times (5300%!) more likely to receive first page organic rankings than were traditional, static web pages (read the entire study).

SmartBox Web Marketing Not Only Can Provide You With:

Professional Video Production Using Our On-Site Green Screens

Content and Bullet Point Customized Backgrounds, Eliminating Tacky “Couch Shots” and “Hallway Views”

Television Quality Images and Sound Making You Look Your Best

…We Also Use Your Videos for SEO and Top Ranking Spots!

Google Really Doesn’t Care About Your Video

Google, Yahoo and Bing really don’t care what your video displays. They can’t really “see” your video. The professional productions we produce are for your other audience – your prospective patients.

What they do care about is how the search entries, such as “cosmetic dentistry your town” match with the key phrases on your video, so that they can give the public exactly what it wants. SmartBox hooks multiple keywords into your video submissions so that you get more mileage out of any video we produce and a greater number of viewers, while still targeting the dental cases and niches you want to attract. This tactic allows the search engines to “see” your video appear numerous times in numerous searches, and it pushes your video in front of more prospective patients.

"Getting you to the top of the search engines has always been our primary goal – and it used to be that things like link building, meta-tags, lots of unique content and keyword usage that would all help in getting you 'seen' by those searching for you.

Now with the dominance of video on the web, it's just one more trick in our bag to giving our clients a dominating web presence." - Colin Receveur, CEO and Founder of SWM

Your Video Is Optimized, Just Like Your Website

Things like description tags and title tags are the tidbits search engines like to see because they don’t view videos. They also like Video Sitemaps, much like your XML Sitemap on your website, to find your videos and index them for the searching and viewing public. SmartBox can take care of all of this for you.

And Here Is the Great News: Search engines are not looking at the age or numbers of your videos for ranking like they are the longevity and enormity of your traditional website. Your fresh video can be up, indexed and ranked very quickly. Whether you site is old or new, small or enormous doesn’t matter. Your video can compete with anyone as you:

Elevate Your Expertise and Authority.

Call Attention to your Advanced Clinical Training.

Post Fresh Testimonials that Add Credibility.

And Imagine How a Top Ranked Video Would Speak To The Patients YOU Want to Attract.

Tuesday, 7:59am

The Definitive Guide to Marketing for Dentists

Dear Doctor,

Since 2001, we have pioneered the way dentists market themselves online by designing systems that actually generate phone calls and qualified new patients. Since then we've helped hundreds of dentists on three continents, and some have even nicknamed me “The Google God.”

I've written this report to squash all the myths about dental web marketing in this new economy. If you are having trouble finding new patients, or are wasting time doing consults for unqualified prospects, enter your email below to get my Free Special Report now.

It's my sincere hope this special report will transform your web marketing into a steady stream of new QUALIFIED patients, as we've achieved for hundreds of our dentist clients over the past decade.

You Can Get My Free Special Report Emailed To You Now

Green Screen Videos

Video Spokesmodels

Viral Videos

Web Productions

Other Pages Related to Video SEO

Video on the Web

Video has surpassed almost all other marketing messages you can put on your website. It converts, it can provide information displaying your expertise, it allows you to post “live” testimonials from other patients and any more it is just expected that those looking for a new dentist will want to hear directly from you.

Green Screen Productions

Video has its credibility problems when done incorrectly. Unprofessional productions lead many consumers to believe that if the video was produced hastily and inexpensively the entire website (and the dentist) is of dubious quality as well. Using green screens, we can create professional high-quality videos for you to use in all your marketing.

Video Spokesmodels

There is nothing like video to get your message across to potential patients in the shortest amount of time possible. Place just a few videos appropriately and your website visitors will instantly find the answers that they were searching for, prompting them to click on that all important ‘Contact Us‘ link to make their first consultation. That’s where our very own professional spokesmodels can help!

Television Spots

With a powerful and completely custom-created television ad targeted to your local community, we guarantee that you will see an increase in traffic to your website, as well as in increase in patients through your front door. Let’s face it, we all remember television commercials – they have a habit of staying with us. Some ads have made us fall in love with company mascots, or have infected our minds with catchy jingles.

Ghost-Writing Your Book

Getting a great level of traffic to your website is an all important step in generating new clients for your practice, but unfortunately the battle doesn’t end there! You still need to transform that traffic into contacts, and those contacts into paying patients. What better way to do that than by offering a free book in exchange for their contact details? We call this “Advertising Lure.”