Is Video the Future of the Web?

In the past 30 days, 82.5% of the US has watched a video online & 45.4% has watched video advertisements online.

Over 48 Hours of new video are uploaded to YouTube every Minute. Over 2 Billion videos are viewed on Facebook each month.

30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video. Streaming online video has grown by 648% just this past year.

Video increases conversion rates averaging 30%, up to 115%. 45% of small biz will expand their online videos in 2011 (up from 17% in 2010).

60% of searchers would rather watch video than read text on the same webpage. 22% liked watching video more than browsing text for examining business info.

The Explosive Growth of Online Video

You don’t need to know a lot about the internet to know that online video has exploded in the past few years. If you search for almost anything in Google now you will almost always see video at the top of the results (or more).

Video is becoming a big business, and it’s one that you will need to understand in order to keep your dental website competing. Don’t expect this impressive video growth to stop either. The graph to the right from Cisco Systems predicts the sheer scale of video footage that it expects to see over the next few years (click to enlarge).

The quantity of video appearing on the World Wide Web is certainly shocking, but that isn’t the only statistic worth considering. Comscore recently surveyed a group of Americans to discover that 82.5% of them view videos online. If you were to scale that survey to the rest of the population, that would equal more than 200 million people viewing online video in the US alone! Videos are out there, and they are being watched each and every second of each and every day!

Attract More Qualified Patients With Video

Video has far surpassed all other dental marketing messages you can put on your website. It can provide information displaying your expertise, it allows you to post “live” testimonials from other patients, and any more it is simply expected by your prospects when they are searching. A minute of video is worth 1.8 million words (Dr. James McQuivey, Forrester Research, January 2009).

But video has its credibility problems when done incorrectly. Unprofessional productions lead many prospective patients to believe that if the video was produced hastily and inexpensively, then the entire website – and therefore the dentist – is of dubious quality as well.

Shaky shots and poor quality sound discredits your efforts.

Quick “hallway” shots lend to the belief that your entire operation is cheap and probably not worth considering.

Jerky and unprofessional editing does not help your professional image and is distracting to your message.

Smart dentists are attracting more qualified patients by using green screens for their web video marketing

What does Video do for my prospects?

Video on your website lets them begin developing a relationship with you, establishing your expertise, showing your sincerity, alleviating their concerns, and…

Answering all their burning questions that they are searching for.

Video brings warmth to the web, and adds a more personal experience for your prospects.

People do business with people they like, so be like-able in all your videos.

Whether used an an introduction, testimonials from your patients, a demonstration of your expertise, or to show off advanced clinical training, video adds depth and flair to your web presence.

Google is now showing videos at the top of the search results, so you can grab another top position by optimizing your videos.

Be Their Hero!

With the advent of video sites like YouTube.com, Google Video, Yahoo Video, Vimeo, Metacafe, etc. the potential for easy distribution via the web is very real. Whether used as an introduction, a testimonial from your patients, a demonstration of your expertise, or to show off advanced clinical training, video adds depth and flair to your web presence.

And with our new Video SEO service, we can optimize more than just your website. By continually optimizing your videos, you can get them to appear right at the top of Google. When a prospect is searching, not only will your website be at the top, but so will your videos. It is really easy to create a video, load it on your website, and then blast it out to hundreds of social networks while optimizing it on YouTube, Google, and Bing.

Don’t miss out on this opportunity, the fast-movers and early adopters (as they prove time and time again online) will take the Lion’s Share of the new patients, while the rest watch the “video train” rush by, wondering when their turn will come.

Tuesday, 7:59am

The Definitive Guide to Marketing for Dentists

Dear Doctor,

Since 2001, we have pioneered the way dentists market themselves online by designing systems that actually generate phone calls and qualified new patients. Since then we've helped hundreds of dentists on three continents, and some have even nicknamed me “The Google God.”

I've written this report to squash all the myths about dental web marketing in this new economy. If you are having trouble finding new patients, or are wasting time doing consults for unqualified prospects, enter your email below to get my Free Special Report now.

It's my sincere hope this special report will transform your web marketing into a steady stream of new QUALIFIED patients, as we've achieved for hundreds of our dentist clients over the past decade.

You Can Get My Free Special Report Emailed To You Now

Green Screen Videos

Video Spokesmodels

TV Spots

Viral Videos

On Location Shoots

Outtake Reels

Web Productions

Webinars & Seminars

High Quality Patient Testimonials

How Dentists Find Qualified New Patients

Video on the Web

Video has surpassed all other marketing messages you can put on your website. It converts prospects into patients, it can provide information displaying your expertise, it allows you to post “live” testimonials from other patients and any more it is just expected that those looking for a new dentist will want to hear directly from you.

Video SEO & Syndication

Forrester Research Group found that videos were 53 times (5300%!) more likely to receive first page organic rankings than were traditional, static web pages. Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” they can also be used to help your website rank higher in the search results thereby getting you more new patients.

Video Spokesmodels

There is nothing like video to get your message across to potential patients in the shortest amount of time possible. Place just a few videos appropriately and your website visitors will instantly find the answers that they were searching for, prompting them to click on that all important ‘Contact Us‘ link to make their first consultation. That’s where our very own professional spokesmodels can help!

Drip Marketing & Follow-Up

The best sites in the world only succeed in getting visitors to take action about 8% of the time. So what do you do with the other 92% that you’ve worked so hard to get to your site? 80% of cases closed are done so after your prospect has been “touched” five to twelve times. So, a smart dentist will motivate his visitors to keep in touch with him.

Phone Tracking System

You want results you can see and you want to know which marketing efforts are delivering results. Plain and simple. We go the extra mile and make the effort to provide you with data from every marketing effort we put forth. We can track your ROI on any marketing down to the penny. You’ll know which efforts are working and which simply aren’t.

Ghost-Writing Your Book

Getting a great level of traffic to your website is an all important step in generating new patients for your practice, but unfortunately the battle doesn’t end there! You still need to pre-qualify your prospects and then turn them into paying patients. What better way to do that than by offering a free book in exchange for their contact details? We call this “Advertising Lure.”