Fact: Video Makes Your Website 53x More Likely to Rank #1 on Google.

So are you 53x more likely to be found?

…Or 53x LESS likely to be found?

You don’t need to know a lot about the internet to know that online video has exploded in the past few years. If you search for almost anything in Google now you will almost always see video at the top of the results (or more).

Video is becoming a big business, and it’s one that you will need to understand in order to keep your dental website competing. The quantity of video appearing on the World Wide Web is certainly shocking, but that isn’t the only statistic worth considering.

Comscore recently surveyed a group of Americans to discover that 82.5% of them view videos online. Videos are out there, and they are being watched each and every second of each and every day!

The Explosive Growth of Online Video

In the past 30 days, 82.5% of the US has watched a video online & 45.4% has watched video advertisements online.

Over 72 Hours of new video are uploaded to YouTube every Minute. Over 2 Billion videos are viewed on Facebook each month.

90% of Internet traffic is currently video. Streaming online video has grown by 648% just this past year.

Video increases conversion rates averaging 50%, up to 115%. 45% of small biz will expand their online videos in 2011 (up from 17% in 2010).

80% of searchers would rather watch video than read text on the same webpage. 32% liked watching video more than browsing text for examining business info.

Attract More Qualified Patients With Video

Video has far surpassed all other dental marketing messages you can put on your website. It can provide information displaying your expertise, it allows you to post “live” testimonials from other patients, and any more it is simply expected by your prospects when they are searching. A minute of video is worth 1.8 million words (Dr. James McQuivey, Forrester Research, January 2009).

But video has its credibility problems when done incorrectly. Unprofessional productions lead many prospective patients to believe that if the video was produced hastily and inexpensively, then the entire website – and therefore the dentist – is of dubious quality as well.

Shaky shots and poor quality sound discredits your efforts.

Quick “hallway” shots lend to the belief that your entire operation is cheap and probably not worth considering.

Bad interview tactics with patients staring directly into the camera don’t seem realistic

Jerky and unprofessional editing does not help your professional image and is distracting to your message.

Leverage the Power of Video

What does Video do for my prospects?

Video on your website lets them begin developing a relationship with you, establishing your expertise, showing your sincerity, alleviating their concerns, and…

Answering all their burning questions that they are searching for.

Whether used an an introduction, testimonials from your patients, a demonstration of your expertise, or to show off advanced clinical training, video adds depth and flair to your web presence.

Google is now showing videos at the top of the search results, so you can grab another top position by optimizing your videos.

With the advent of video sites like YouTube.com, Google Video, Yahoo Video, Vimeo, Metacafe, etc. the potential for easy distribution via the web is very real. Whether used as an introduction, a testimonial from your patients, a demonstration of your expertise, or to show off advanced clinical training, video adds depth and flair to your web presence.

And with our Video Optimization (Video SEO) service, we can optimize more than just your website. By continually optimizing your videos, you can get them to appear right at the top of Google. When a prospect is searching, not only will your website be at the top, but so will your videos. It is really easy to create a video, load it on your website, and then blast it out to hundreds of social networks while optimizing it on YouTube, Google, and Bing.

Not Sure The Camera Is For You?

No worries, now you can have video on your practice’s dental website without having to worry about the hassle and time investment. This is your opportunity to enhance your dental website and to drive more traffic to it, bringing more qualified patients through your front door.

Our Professional Video Spokesmodels will do your practice proud as they introduce the services that you have to offer and provide more information about common dental maladies to your prospective patients. We can often have a completely custom dental videos produced and ready to go in less than 72 hours.

With our highly informative and customized videos, you can add essential information to your website immediately, instantly granting you the very real benefits that video offer. By taking advantage of our green screen technology to create completely custom videos with our spokesmodels, we could even place your chosen spokesmodel “into” your own office, introducing your practice to every visitor that finds their way to your dental website.

Featured Spokesmodel Videos are the key to bringing more qualified patients to your dental practice. If you haven’t incorporated video into your own dental website yet, then now is definitely the time to give us a call. Using our Professional Spokesmodels you can have video uploaded to your website in no time without ever having to leave your office.

Tuesday, 7:59am

Is Your Dental Website Failing?

In today's digital age your dental website is the most important marketing advantage you can give yourself.

It's true. Web marketing for dentists works, but there are a lot of myths and misconceptions about what it takes to attract new patients with your website and other online tools.

Learn Why Your Dental Website Failing:

Learn the #1 mistake 97% of dental websites make that is killing their ability to ATTRACT new and better quality patients.

See why "more traffic", "more keywords", and "more ranking" will not CONVERT into more money into your bank account. Learn more

Discover the Four Elements of Successful Dental Web Marketing and find out what's missing on your website.
Learn more

The Dental Website Audit will show you how to Attract The Patients YOU Want™. To download now, click here.

Other Pages Related to Video

Dental Website Design

If your dental website doesn’t make someone who lands on it feel comfortable, all the traffic techniques in the world will do you no good. That’s why we take the time to give your site the look and feel that helps to brand you as a trusted professional. To be the expert in your industry and make more of an impact than your competitors you need to “attract” and get people to line up for your product or service.

Mobile Websites for Dentists

It used to be that all any dentist who wanted new patients had to be concerned about was their web presence. Great websites that were fully search engine optimized could be seen by the scores of people searching for a dentist every day. But now that we’ve become a ‘mobile’ society, your information also has to be optimized for mobile phones. This means your website and presence now has to translate to a mobile presence.

Video on the Web

Video has surpassed almost all other marketing messages you can put on your website. It converts, it can provide information displaying your expertise, it allows you to post “live” testimonials from other patients and any more it is just expected that those looking for a new dentist will want to hear directly from you.

Video Spokesmodels

There is nothing like video to get your message across to potential patients in the shortest amount of time possible. Place just a few videos appropriately and your website visitors will instantly find the answers that they were searching for, prompting them to click on that all important ‘Contact Us‘ link to make their first consultation. That’s where our very own professional spokesmodels can help!

Video SEO & Syndication

Forrester Research Group found that videos were 53 times (5300%!) more likely to receive first page organic rankings than were traditional, static web pages. Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” they can also be used to help your website rank higher in the search results thereby getting you more new patients.

Television Spots

With a powerful and completely custom-created television ad targeted to your local community, we guarantee that you will see an increase in traffic to your website, as well as in increase in patients through your front door. Let’s face it, we all remember television commercials – they have a habit of staying with us. Some ads have made us fall in love with company mascots, or have infected our minds with catchy jingles.

Green Screen Productions

Video has its credibility problems when done incorrectly. Unprofessional productions lead many consumers to believe that if the video was produced hastily and inexpensively the entire website (and the dentist) is of dubious quality as well. Using green screens, we can create professional high-quality videos for you to use in all your marketing.

Social Media & Blogging

Social media and blogs can work hand in hand to not only keep your followers informed but to help you build an “iron cage” around your patients. What was once just a way for college kids to keep in touch with their friends is now the fastest growing and most used connecting point for just about everyone, including those who you wish to attract as patients. When used diligently and with targeted messages, social media sites can build you a loyal following. With mobile applications they have become even more important as you can now post news and events and your audience doesn’t even have to be at a computer to read about you.

Search Engine Optimization

SEO, in a nutshell, is presenting your site to search engines in the best possible light. The key to getting good ranking in the search engines is quality content. Anyone who tells you differently is lying to you. The goal of all search engines is to provide their users with the best content available for a given search, and repetitive writing meant to be read by machines instead of humans isn’t it.

Local Search Optimization

Every month, online consumers perform over 3 billion local searches for nearby products and services. The effectiveness of your Local Search strategy makes all the difference when it comes to widening your pool of potential customers and walking them right to your door.

Google AdWords

So you’re teetering on the fence – you’re spending $1000 to $5000 a month on your AdWords right now, and not really sure what you’re getting. It could be better, but you don’t know how to do it. You hear about all these so called “AdWords Experts” out there that seemingly charge an arm and a leg for their expertise. You know you need to do something, but don’t know where to start.

Ghost-Writing Your Book

Getting a great level of traffic to your website is an all important step in generating new clients for your practice, but unfortunately the battle doesn’t end there! You still need to transform that traffic into contacts, and those contacts into paying patients. What better way to do that than by offering a free book in exchange for their contact details? We call this "Advertising Lure."

Phone Tracking System

You want results you can see and you want to know which marketing efforts are delivering results. Plain and simple. We go the extra mile and make the effort to provide you with data from every marketing effort we put forth…every one we provide you with and more…even your phone calls. You’ll know which efforts are working, which need to be strengthened and even which need to be scrapped.

Updating Your Website

Keeping your website competitive means lots of content. Maintaining that content is a major frustration and time expenditure. But it needs to be done because search engines devour fresh content. Patients love fresh content as well. There is no greater turn off for a patient than to go to your website and see outdated blogs, stale home pages and the same testimonials they have seen for years.