Fact: Video Makes Your Website 53x More Likely to Rank #1 on Google.
…Or 53x LESS likely to be found?
You don’t need to know a lot about the internet to know that online video has exploded in the past few years. If you search for almost anything in Google now you will almost always see video at the top of the results (or more).
Video is becoming a big business, and it’s one that you will need to understand in order to keep your dental website competing. The quantity of video appearing on the World Wide Web is certainly shocking, but that isn’t the only statistic worth considering.
Comscore recently surveyed a group of Americans to discover that 82.5% of them view videos online. Videos are out there, and they are being watched each and every second of each and every day!
The Explosive Growth of Online Video
Over 72 Hours of new video are uploaded to YouTube every Minute. Over 2 Billion videos are viewed on Facebook each month.
90% of Internet traffic is currently video. Streaming online video has grown by 648% just this past year.
Video increases conversion rates averaging 50%, up to 115%. 45% of small biz will expand their online videos in 2011 (up from 17% in 2010).
80% of searchers would rather watch video than read text on the same webpage. 32% liked watching video more than browsing text for examining business info.
Attract More Qualified Patients With Video
Video has far surpassed all other dental marketing messages you can put on your website. It can provide information displaying your expertise, it allows you to post “live” testimonials from other patients, and any more it is simply expected by your prospects when they are searching. A minute of video is worth 1.8 million words (Dr. James McQuivey, Forrester Research, January 2009).
But video has its credibility problems when done incorrectly. Unprofessional productions lead many prospective patients to believe that if the video was produced hastily and inexpensively, then the entire website – and therefore the dentist – is of dubious quality as well.
Leverage the Power of Video
With the advent of video sites like YouTube.com, Google Video, Yahoo Video, Vimeo, Metacafe, etc. the potential for easy distribution via the web is very real. Whether used as an introduction, a testimonial from your patients, a demonstration of your expertise, or to show off advanced clinical training, video adds depth and flair to your web presence.
And with our Video Optimization (Video SEO) service, we can optimize more than just your website. By continually optimizing your videos, you can get them to appear right at the top of Google. When a prospect is searching, not only will your website be at the top, but so will your videos. It is really easy to create a video, load it on your website, and then blast it out to hundreds of social networks while optimizing it on YouTube, Google, and Bing.
No worries, now you can have video on your practice’s dental website without having to worry about the hassle and time investment. This is your opportunity to enhance your dental website and to drive more traffic to it, bringing more qualified patients through your front door.
Our Professional Video Spokesmodels will do your practice proud as they introduce the services that you have to offer and provide more information about common dental maladies to your prospective patients. We can often have a completely custom dental videos produced and ready to go in less than 72 hours.
With our highly informative and customized videos, you can add essential information to your website immediately, instantly granting you the very real benefits that video offer. By taking advantage of our green screen technology to create completely custom videos with our spokesmodels, we could even place your chosen spokesmodel “into” your own office, introducing your practice to every visitor that finds their way to your dental website.
Featured Spokesmodel Videos are the key to bringing more qualified patients to your dental practice. If you haven’t incorporated video into your own dental website yet, then now is definitely the time to give us a call. Using our Professional Spokesmodels you can have video uploaded to your website in no time without ever having to leave your office.
Is Your Dental Website Failing?
In today's digital age your dental website is the most important marketing advantage you can give yourself.
It's true. Web marketing for dentists works, but there are a lot of myths and misconceptions about what it takes to attract new patients with your website and other online tools.
Learn Why Your Dental Website Failing:
The Dental Website Audit will show you how to Attract The Patients YOU Want™. To download now, click here.
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