The Truth About
Dental Search Engine Optimization

SEO, in a nutshell, is presenting your dental website to search engines in the best possible light. There is no magic road to search engine optimization. Silly techniques like keyword packing, cloaking, and auto-generating websites simply do not work.

The key to getting good ranking in the search engines is quality content. Anyone who tells you differently is simply lying. The goal of all search engines is to provide their users with the best content available for a given search, and repetitive writing meant to be read by machines instead of humans isn’t it.

So, finding new dental patients through your web site doesn’t involve just one secret. There are many, and our SEO experts here at SmartBox are knowledgeable and waiting to work with you. We can get you the qualified patients and cases you are looking for. Check out our comprehensive Common SEO Questions Guide.

You MUST Consider These Facts:

No longer is it “OK” to just have your website at the top of Google (You must now dominate the entire first page of results)

No longer is it “OK” to have a dental website without powerful video (If you are lacking video now, you have already missed the bus)

No longer is it “OK” to just drive masses of ‘hits and clicks’ to your dental website without converting them into patients (If your phone isn’t ringing, it’s a complete waste of time and money)

Here’s what we do

We Claim Your PLACE! “Place Pages” created by Google are displayed when someone searches for a dentist in your local community. You want the top spot! We go to work to “force” your presence into the mobile devices and computers of those searching for your services, and push your competition down on the list! This doesn’t happen automatically and furthermore it takes repeated tweaking to keep you there.

We Get You OPTIMIZED! Having a website is not enough – it has to be seen! If you have a website now you’re probably thinking it hasn’t done you any good. That’s because it isn’t found on the first page of Google and the other search engines.

You’ve done searches before on the internet and you’ve seen the page count listed; 100 – 1,000 – 40,000 websites for what you were looking for. Did you comb through them all? Of course not and neither do the people in your community. If you’re not on the first page – YOU’RE PERMANENTLY LOST!

We Make You A Social Celebrity! Twitter and Facebook are more than just teenage fads… they are smart business tools! They drive traffic to your blog and ultimately to your website. The biggest corporations use social media and spend thousands of dollars a month just to have people write about their business. People follow, people listen and dental practices that join in these conversations online are experiencing tremendous growth! Your community is no different.

Lights, Camera, Action – You’re On! A video online is THE way to show your personality, sincerity, emphasize and explain the dental procedures you provide, and offer a tour of your practice. It’s also a way to let your patients offer their endorsement of you and your practice by capturing testimonials. But it does a lot more.

Video can add great information to you website and for the person looking at you as their next, new dentist… information is king! People want to know about you before they ever make the first call. We put you on the camera and add this persuasive influence to your website, hosted on YouTube!

Your Expertise is Highlighted! While your website displays your practice and expertise, social media, SEO, local search, and video are the engines that drive traffic your way. All are essential elements in the craving for information by people of your local community.

We highlight your areas of expertise – the “niches” that you have advanced clinical training in! We will make you “THE” expert in your market, the kind that causes people to say, “Why would I go with anyone else?”

Maps in Local Listings – More Than Convenient Niceties! You’ve seen them before – the little maps on online niche directories and local community websites. What’s so great about having a map to your location?

So let us highlight the areas you have advanced clinical training in – the types of cases that you want to attract more patients in!

Tuesday, 7:59am

The Definitive Guide to Marketing for Dentists

Dear Doctor,

Since 2001, we have pioneered the way dentists market themselves online by designing systems that actually generate phone calls and qualified new patients. Since then we've helped hundreds of dentists on three continents, and some have even nicknamed me “The Google God.”

I've written this report to squash all the myths about dental web marketing in this new economy. If you are having trouble finding new patients, or are wasting time doing consults for unqualified prospects, enter your email below to get my Free Special Report now.

It's my sincere hope this special report will transform your web marketing into a steady stream of new QUALIFIED patients, as we've achieved for hundreds of our dentist clients over the past decade.

You Can Get My Free Special Report Emailed To You Now

Other Pages Related to Search Engine Optimization

Dental Website Design

If your dental website doesn’t make someone who lands on it feel comfortable, all the traffic techniques in the world will do you no good. That’s why we take the time to give your site the look and feel that helps to brand you as a trusted professional. To be the expert in your industry and make more of an impact than your competitors you need to “attract” and get people to line up for your product or service.

Mobile Optimized Websites

It used to be that all any dentist who wanted new patients had to be concerned about was their web presence. Great websites that were fully search engine optimized could be seen by the scores of people searching for a dentist every day. But now that we’ve become a ‘mobile’ society, your information also has to be optimized for mobile phones. This means your website and presence now has to translate to a mobile presence.

Local Search Optimization

Every month, online consumers perform over 3 billion local searches for nearby products and services. The effectiveness of your Local Search strategy makes all the difference when it comes to widening your pool of potential customers and walking them right to your door.

Social Media & Blogging

Social media and blogs can work hand in hand to not only keep your followers informed but to help you build an “iron cage” around your patients. What was once just a way for college kids to keep in touch with their friends is now the fastest growing and most used connecting point for just about everyone, including those who you wish to attract as patients. When used diligently and with targeted messages, social media sites can build you a loyal following. With mobile applications they have become even more important as you can now post news and events and your audience doesn’t even have to be at a computer to read about you.

Drip Marketing & Follow-Up

The best sites in the world only succeed in getting visitors to take action about 8% of the time. So what do you do with the other 92% that you’ve worked so hard to get to your site? 80% of cases closed are done so after your prospect has been contacted five to twelve times. So, a smart marketer will motivate his visitors to keep in touch with him.

Updating Your Website

Keeping your website competitive means lots of content. Maintaining that content is a major frustration and time expenditure. But it needs to be done because search engines devour fresh content. Patients love fresh content as well. There is no greater turn off for a patient than to go to your website and see outdated blogs, stale home pages and the same testimonials they have seen for years.

Phone Tracking System

You want results you can see and you want to know which marketing efforts are delivering results. Plain and simple. We go the extra mile and make the effort to provide you with data from every marketing effort we put forth…every one we provide you with and more…even your phone calls. You’ll know which efforts are working, which need to be strengthened and even which need to be scrapped.