SmartBox Web Marketing Success Stories
Here is what our clients have to say about our marketing strategies and web services.
Dr. Raleigh Pioch: “I’m Looking To Put All My Competition Out Of Business”
I’ve worked with other people that said “I’ll do your website for you and I’ll get you a presence on the web.” My perception was that I was going to be working with guys that knew what they were doing and wanted their clients to dominant the web and be accessible to their patients and get what the clients want from the website. As dentists we have this idea of what our patients want, well guess what it’s totally different than want the patients really want. We need help, dentists, need help with our marketing, we need expert advice. It’s, “I don’t want to reinvent the wheel,” and figure out things the hard way I want somebody who understands things from the patients’ point of view and can funnel and get the patients the information that they want not what I want to give them because I’ve done it that way. That’s been my expectation and perception of things.
The Internet Is The Wave of the Future
When I called you up the biggest thing is I wanted to have more of a presence on the internet. I know that the internet is the wave of the future, it is the future, it is now. Having a great presence on the web, being accessible on the web or mobile devices for patients, for this younger generation is extremely important. It was just like me when I came across Summit I’m looking at the guys who are doing things the way that I would want them done and understand that your website needs to be a tool and that’s why I contacted you guys. I wanted to get moving forward and my presence on the internet was not what it should be.
The Level of Competition We Have Is just Astronomical.
The odds are against us so I just need you to put everything in my favor. I wanted to cover it all, I wanted to cover all my bases and so that’s why I picked the Elite package. I didn’t want to leave anything on the table, I wanted to go for it and I had faith from what I’d seen in the other websites and from the other websites I was confident that I was doing the right thing and was excited about doing it.
I’m basically looking to put all my competition out of business
I’m looking for web domination, that’s what I want. I want the dominant web presence so that my competition isn’t even an afterthought, it’s Dental West Associates, that’s what people, when they’re looking for a dentist in Salem when they’re doing their keyword searches I want to be the one that comes up, that’s what I’m looking for. It’s total domination and destruction of all my competition so that they’ll work for me one day.
Dr. Raleigh Pioch, Dentist in Salem, Oregon
Dr. Woody Oakes: “Colin is a genius on all types of marketing and he has several books and dvd’s that dentists across the country are using.”
Colin basically is a genius on all types of marketing, is the CEO of SmartBox Web Marketing, and he has various products and dvd’s that dentists across the country are using. He has some really great products. His father is a dentist and is one of the three dentists in town I would trust to do my own dentistry. The unique thing about Colin is since his father is a dentist, he has this ideal playground to test new ideas and marketing on before rolling it out to the rest of his clients.
On Colin’s Book “How To Stay In Front Of Your Patients Until They Are Ready To Buy”: Patients have to have 7 positive interactions with you before they actually buy or do business. SO that means they see your billboard, they see your Twitter, they see your website, and so on…
On Colin’s Book “The Dentists’ Strategy Guide to Video Marketing”: Websites with video are 53 times more likely to have a first page ranking on Google. And Google bought YouTube for for 3 or 4 billion dollars? I interviewed the highest producing solo dentist in the country and one of the things he is doing is taking his TV commercials and putting them on YouTube, and of course that boosts his ranking, and those commercials are on his website as well.
Dr. Woody Oakes, President, The Profitable Dentist & Excellence in Dentistry
Dr. Michael Abernathy: “Very few dental websites actually generate new patients.”
You know we see this a lot when we talk to dentists all around the country: they put their dental website together ten or twelve years ago, whatever it was, and then time gets by and you don’t update it. They begin to look dated and people notice that when they go to your dental website and look at it. I guess there’s good news and bad news in that. If they’re still going to your dental website and you haven’t done anything to it in a lot of years that’s a problem. Very few dental websites actually generate business for the dentist, and that’s the kind of thing that Colin and SmartBox are able to accomplish for your dental practice.
More and more dental websites are accessed through mobile applications. Older dental websites don’t do that.
The types of branding that your practice would have are reflected in the photographs, the pictures, the marketing, the things that you have in your website. But even more than that, your marketing ties really intimately into your website. You’re driving people there, there needs to be a consistency, a continuity with external marketing, internal marketing, and your dental website. Colin is able to put the whole package together, and that’s probably the biggest difference in this company and some of the companies that we’ve worked with before.
We never endorse anything. The only time we ever endorse anything is when we get feedback from our own clients and it’s doing well. That or we try it ourselves, and Colin started working on our website maybe four or five months ago and it went from unrecognized in a Google search, if you searched ‘dental consultant’ it never came up, to now we’re on the first page and working our way up on the first page.
That’s another thing that doctors and dental practice need to recognize is it’s really not enough just to have a dental website, because people won’t search very long for your website. It’s important to have it highly ranked so that it comes up on page one and is as close to rank number one on page number one as you can get. That’s certainly something that Colin and SmartBox are able to accomplish for dental practices.
Your dental website must open quickly and address the things that patients are really concerned about. Colin’s done so many with so many doctors. It’s funny because it seems like every time you turn around there’s somebody that will do dental websites. I don’t care if it’s your 12 year old or a college graduate… but this is different, this is an investment.
And the other side of things, the search engine optimization, I know doctors are bombarded with that from all corners of the earth, and since they’re confused and since there are so many options out there, what most of them end up doing is nothing which is a mistake.
This is somebody you can trust to do that.
Another important aspect of dental marketing, which is I think more and more crucial, is to be able to track where the new patients come from. Regardless of what advertising and marketing methodologies you use, it’s important to track them so you know that the money you’re spending is being well spent and what kind of return on investment you’re getting. One of the great products that Colin has is a way to track those by assigning different phone numbers to each one of those and then providing analytical data on a very timely basis so you can decide if you want to continue with a certain marketing effort, is it paying off, is it doing well, or do you need to take that money and put it in another place.
Automatically being able to drip on a dental patient through your website is just awesome.
The metrics and analytics that they supply to find out where the patients came from, what they want, the types of offers that attract them. Being in a marketplace, it’s not just in Texas where we are, but all over the United States makes a huge difference because it’s different from area to area. When you start getting these cookie-cutter little deals that they charge you just a small fee upfront, you’re getting what you pay for, which is absolutely nothing.
I have to say this and I’ll point a finger at you Max, I actually had people say our website kind of sucked. It doesn’t suck anymore. We’re as guilty as the next person; it’s easy to get comfortable.
I can tell you too that it’s made a big difference just in the last four or five months. We’ve actually had people buying things through the website, we’ve actually had people calling and asking questions because they’re able to find us now on the website and they weren’t able to find us before.
I think there’s one other area that they do really well. A lot of people come in, go to a website and they’re gone. Well guess what? Problems arise, questions need to be answered, we need to know if we’re not getting what we want out of a website what kind of changes we need to make. It doesn’t take a huge investment, it can be added to, it can be incremental.
Being able to pick up the phone and call somebody that you can say, “Colin, I need some help”, and they pick up the phone is awesome.
“Hold for line one for sales, hold for line two for support with software” it’s just not like that. It’s an individual who actually comes from a dental field, has a little genetics going in there from dad being a dentist, so it’s a huge, huge difference. We highly recommend them. You’ve got nothing to lose, all you have to do is give them a call, all you have to do is look them up on the internet and let them show you what they can do for you.
I guarantee you, you’re going to like the product, you’re going to like the cost, and you’re going to like the service.
We’re kind of putting our reputations on stake here, I think they’re filming this, so give them a call and try. The best way to do it is just to go online and look at it, it’s SmartBoxWebMarketing.com.
Dr. Michael Abernathy, Founder Summit Practice Solutions
Now before I could recommend Colin to any of our doctors I had to put him to the test personally, so I put him to work doing Pay-Per-Click marketing, as well as Search Engine Optimization for my personal private practice, as well as our consulting business. Needless to say the market in Seattle is very competitive, and needless to say the national market for consulting is highly competitive. The reality is he was put to the test, so what’s the result?
Well, we dropped our spending by 50% in our Pay-Per-Click ads with better results and in both, my private practice as well as the consulting business, not one, not two, but ten top key phrases all first page in Google results. It really doesn’t get any better than that.
Like it or not, 35% of large elective cases show up or don’t show up via your practice website, and all the things you’re doing online. For regular dentistry the majority of those searching for ‘just a dentist are doing that research online. No matter how you dice it, while certainly not a cure all magic marketing bullet, every practice must have and incorporate the web as part of that marketing puzzle.
“Does Colin know anything about selling a cash based service like dentistry?”
There are several big questions still being raised when discussing websites and online marketing for dentists and other service professionals. Number one, does this expert know anything about selling a cash based service like dentistry? And number two, does this expert have something that really works? And are they going to turn around and sell it to my competitors in my local market? This is a pretty big secret, it’s not so much a secret amongst those of us who are in the know it’s not a secret, but the reality is, especially with Google and how websites are ranked, there’s a limitation to how many times that exact same ranking strategy can be deployed in a local market before it doesn’t work anymore.
These are certainly two questions that came to the forefront of my mind over the last two years as we were searching for someone to be a web expert for our members. Our next speaker Colin Receveur has an intimate background of our profession courtesy of his very successful father, who happens to have a top performing practice and is also one of our lead program members. In fact he does develop and provide our turnkey sites for lead program members themselves, and also provides limited availability web services for advanced clinicians outside that program. Of course that means we don’t sell it to every dentist on the block.
“Colin is our secret weapon that we deploy for our best members practices all over the country.”
Colin started his own company twelve years ago which is 72 years in internet time, so don’t let his youthful looks fool you. He owns a slew of certifications with Google, Microsoft, Cisco; they all come with lots of little important letters after them. More important than those letters is his intimate knowledge of what we’re up to as dentists and his ability to tie all of the pieces together on the web. The fact that he gets it is why he’s rapidly become known as a ‘Google god’ for dental professionals.
“If your market is available you’d be crazy not to grab it before another doctor does.”
He has online technologies allowing us to leverage our time, effort, money and energy to be in more places at once than we’ve previously ever imagined in front of our patients, our prospective patients and to stay ahead of competitors. The reality is if your market is available, whether it be for a website that he could produce or for analyzing your local marketing situation for your online marketing, if the market is available you’d be crazy not to grab it before another doctor does because someone will take it. So again, get going with Colin. You’ll be glad you did.
Dr. James McAnally, CEO Big Case Marketing, President Master Dentists Academy
Max Gotcher: “Colin has mastered Infusionsoft and is just easy to work with.”
Hi my name is Max Gotcher. I have a consulting business consulting with dentists: Summit Practice Solutions. I got to know Colin Receveur quite a few years ago. His dad is actually a dentist and was a client of ours. Over the past several years I had called a couple of times and asked Colin questions about various things but toward the end of the last year I decided I needed to do something different with my website and web presence and search engine optimization and several other things, so I called him and we agreed on what we would do.
Within 4 months we went from being non-existent on Google to being on the first page.
Starting in November last year we started revamping our website and doing some other things and getting involved in Google. Within three to four months we went from being non-existent if you searched Google for dental consultant to being on the first page. We’re still making progress and still moving up and still working on it so it’s been very exciting. We went from selling nothing on the internet to actually selling products now online. I very, very seldom got any contact from my website and now routinely we get calls and emails as a result of people doing web searches and finding us under the category of dental consultant.
Colin is also managing our monthly email newsletter that goes out. I honestly have struggled for years and years with our CRM software called Infusionsoft, and I just never could get past “Go” with it and Colin has taken that over and mastered it so we’re doing some ongoing email campaigns now as well.
All in all I couldn’t say enough positive things about him. I guess probably one of the best things is that he’s just easy to work with. He’s very responsive! I’ve called any number of times in the last few months for a little tweak here or a little tweak there or to change something or to change the wording and he’s always very helpful.
Oftentimes he makes the changes while we’re on the telephone and just says “refresh your page and you’ll see the changes.”
All in all it’s been a very positive experience and I would encourage you to contact Colin if you have any needs for your practice, in terms of dental websites, search engine optimization, newsletters, or just anything related to marketing, especially in this electronic age.
Dr. Max Gotcher, President & Founder Summit Practice Solutions
Dr. Tom Phillips: “Before they ever walk through the door, if they knew us and trusted us, the bigger cases would be much faster to close.”
Well our website that we had before, patients were going to look at it but it just didn’t give them enough incentive to call us. We just weren’t getting much feedback from it. The analytics we got, patients were going to that site looking at it for a few seconds but then it didn’t seem like the phone calls were coming.
Second biggest problem. I guess people that would come in, they didn’t know us, if they had a big case, you can’t throw a $10-20,000 case at somebody that just walks in the door, there’s no trust factor there.
It frustrated us that we didn’t communicate to them the values we have here so we figured if, before they even walk in the door if they have a trust factor and knew what we were like that would help alleviate that. Right off the bat if they knew who we were and what we were like then we would have an easier time explain things to them.
I had talked to a few other companies and just called them up and they wanted you to do a lot more research and some just didn’t seem to gel as well. They said we’ll do this part of it, we can do your website but we don’t do the SEO or you have to do your own Facebook. When you kind of explained that you covered it all that’s what I want, that’s who I’m looking for.
I talked about doing the website and you said you need video and you said you could come here, we wouldn’t have to fly out to your place, you could bring a crew in here and set up, give us a day and just told us what kind of patients were good that we’d done different procedures on. And then you said you were going to do pay-per-clicks, do Facebook, coordinate everything under one roof so that’s what I was looking for. You said I could be as involved as much as I wanted or you could take over it and just run with it.
Dr. Tom Phillips, Implant Dentist in Fort Worth
Dr. Sean Tarpenning: “You can be the best, most highly trained dentist in the world, but without the ability SELL the patient on needing the treatment, it’s just not going to happen.”
So I feel bad for some of my colleagues who I feel like are amazing clinicians that may not be seeing the volume of patients that they should be seeing and treating just because they don’t have that ability to close deals and get the patients scheduled and moving forward.
I know just enough about marketing to be somewhat dangerous, having learned a lot about direct response advertising and marketing for a period of 10 years or so. It’s always been hard to make a connection to the website companies that we’ve worked with. We’ve thrown a lot of money at them one way, shape, or form, or the other, but it’s always been more like image advertising. There’s never been any real results behind our website and marketing.
I wanted somebody that stood behind or prescribed to the belief that website and web marketing is to generate either phone calls, or inquiries, or responses of some sort. You guys fit that bill to a T versus, “Oh, it looks nice. Oh, look at all the bells and whistles.” Which, although it’d be great, it just doesn’t do anything to help my business.
Just seeing your background and bio and knowing what you’ve done, I really wanted a website where we could actually get some results or get some people to respond to our website or our web marketing or whatever.
You’ve worked with a lot of different niches in dentistry, so you know ‘em. You can help us utilize them and use them. We have just closed a case last week where somebody plopped down a $50,000+ check for their dental work, which is pretty cool that they saw the value in what we’re doing and were willing to write that big of a check.
I will say I actually don’t think you were the most expensive, although you were close. But, obviously we could see all the value that you brought with you, and that’s what we wanted, is value. Price is a lot less of an issue to us than return on investment, value, and all those things.
Dr. Sean Tarpenning, General Dentist in Eau Claire , WI
Dr. Yar Zuk: “We hooked up with Colin to give my KillerToothache members Awesome Websites”
Some cool news for you, we have just hooked up with SmartBox Web Marketing which is kind of a weird name, I like Killer Toothache better. Colin and I hooked up after the last Profitable Dentist meeting and thought we could put our brains together and give dentists something cool to play with. He’s got a neat package of a website and he can hook you up with a membership program.
Dr. Yar Zuk, Crazy Celebrity Tooth Collecting Marketing Expert
Dr. Todd Resek: “Smart Dentists Spend As Much Working ‘On’ As They Do ‘In’ Their Practice”
Smart dentists spend as much time, or more time working on their practice as they spend working in their practice. Those of us that are busy with hobbies or families probably spend more time in our practice than on our practice. I work a full schedule in my practice and I absolutely love dentistry, it’s the perfect career for me, I love everything about it and it’s not like work for me. So every night I’m doing something on my office; trying to think of a new way to make it easier for patients to get in here timely or researching new financing so patients can afford work that is necessary for them, or just educating myself in a new technique. I work as many hours on my practice as I do in my practice and I’m fortunate to be able to do that.
I take in as much dental knowledge as I can. I enjoy reading all the local magazines, I’m constantly looking for the next course. I received my most recent edition of The Profitable Dentist by Woody Oakes and Colin Receveur was on the cover in his superman gear and it caught my attention of course but I was anxious to read the article and the article talked about the things that you have going on with web marketing, from search engine optimizing websites to video optimizing, to video testimonials, to tracking phone calls through the powerful new Zetetics formula. It wowed me and so I went to the website naturally and listened to the testimonials and ordered a couple of reports and I had a couple of communications with the owner, Colin. I was impressed. Like any dentist, it’s a commitment financially and so far in the early stages it’s been well worth it. You only get out of it what you put in and so we’re going to push the team to the limits so that it gets us the results that we want. If they’re not there there’s a guarantee as well so I’m pleased I’ve found you.
I’ve seen plenty of ads in the dental journals for companies that said they could revolutionize your web marketing and I’ve looked at them many times over. SmartBox Web Marketing with Colin Receveur gave me that impression also except there was a difference, he had some terrific high profile testimonials which was important and carried a lot of weight with me, but then I found out that his dad was a dentist and he was able to work on his dad’s website and give his dad the results that he needed. Nobody wants to disappoint their dad. So I knew that he was excellent at computers and then I knew that he was able to speak the language of dentistry because his father was a dentist and that tied it all together for me so my perception was very high, couple that with the high-profile testimonials and I was sold.
A part of SmartBox Web Marketing that I enjoy but hadn’t realized at first is it’s a full service department. I’m getting started with some videos, a new website, web marketing but I would love to get into some of the other avenues, whether it be putting on tele-seminars or video-seminars, ghost writing a book, there are so many different avenues to market in that these guys have done and done well that appeal to me. I’m going to take it a step at a time because that’s my style, but I have many more goals and the comfort of the guarantee is nice, it’s nice to have. It’s something that is not expected or necessarily required, but it tells me that these guys are serious about their work; if we can’t deliver for you we’ll make it right with you, so it’s comfortable.
Dr. Gary Bram: “Why Mr. Clean and Michael Jordan Matter to Your Dental Web Marketing “
Making the decision of who I go with was quite easy because I went through so many people who never delivered anything and wanted and I just decided okay I’ll give them a try and let me talk to them and let’s see how they deliver their services and so far it was serious, it was what I was promised was delivered.
Taping and presenting testimonials from the patients, from the staff makes a tremendous difference in a way that the marketing is done today because the patient is the person to be trusted and to listen to.
When the patient tells you he or she had a very good experience, satisfied with the work, very happy, the potential patient, the potential lead listens and that plays an important role in making decision whether or not to call the office. I know that when I want to make a decision about buying certain product I want to trust someone who already did it and if I trust the person who did it already I’ll buy the product too. That’s the reason Mr. Clean is on the advertisement, people trust Mr. Clean. Testimonial of Mr. Clean is important. Some people trust Michael Jordan to sell sneakers so my patients are the Mr. Cleans and Michael Jordans of the office. They give the testimonial to tell what happened to tell the truth and that brings more people to the practice.
When I called SmartBox and talked to Colin, I had a very good impression of the guy who knows that he’s doing, he follow through, every phone call was answered, all the questions were answered, and the lines of questions he presented to me about issues I’m encountering in my office with marketing, advertisement, and presence on the web and it just hit me. I realized the guy knows what he’s doing.
Dr. Gary Bram, Sedation Implant Dentist in New York
Dr. John Calvert: “My Search and Why I Chose SmartBox Web Marketing”
Well the marketing as far as the internet websites, Google research, or Google search that people do with keyword phrases they put in for whatever they’re looking for in our business as far as dentistry, different kinds of keyword searches for dentists, cosmetic dentists, for all the different things that we do, we were not showing up on the first page of a Google search and as most people know you may go to the second page if you’re not quite happy with everything you see on the front page but hardly anybody that I know goes past the second page or hardly anybody goes past the first page. We weren’t showing up on the first page and we have a lot to offer, but if they can’t find us then we might as well not exist.
“Hardly anybody goes past the first page”
We currently have a very nice website, I think, I think it’s going to be much better with what you’re going to help us do with it or redesign, but our current website wasn’t showing up even with, and I understand a little bit about Search Engine Optimization or SEO, but even with the people that were doing that currently they got us a long ways but in this internet and websites and all of that coming a long ways from saying the ninth page all the way up to the second page is great but until you’re on that first page it’s not good enough and for some of the searches keyword searches we were showing up on the front page but not enough.
I want my website to show up because that’s how people find us
They Google Austin dentist or Austin cosmetic dentist or dentist Austin or whatever and in the end I want us to be found and if it takes the things that I’ve learned like making a bunch of links to our website, all the back coding and whatever you do and all this stuff that you put within the website so that different pages show up on different searches or what have you not to mention all these videos which I think will be very helpful. Whatever it needs to be if it’s a combination of the new website design and as well as your expertise in doing the SEO, as long as we show up and our website is enticing enough to make people call then the bottom line is our phones gotta ring that’s really what it comes down to is our phones gotta ring.
That’s what I kept hearing from the other people is, “Well we’ve had great keyword wins and wins here and wins there and this is looking much better and blah blah,” and I said, “I know and that’s great and that’s awesome and I appreciate it but my phone is still not ringing, you know. I’m going broke trying to pay you guys and you’re still not getting me what you promised me, what you told me, why I’m paying you.” That’s why I’m switching.
How did I find you? I Googled dental marketing, dental websites, just SEO and general and I looked at lists of the top websites
I called several companies including yours and talked to several different individuals and if you had not shown up on my Google search just like what I’m trying to get my office and our website to do, I never would have called you because I wouldn’t have found you. That’s how I found you and in seeing the content on your website, the videos, I believe you had some video testimonials, and the fact that you geared more toward dental, decided to go with you even after I spoke with a few different companies they were selling me, telling me they were going to give me the world and all this stuff and I had heard that before so I know there’s no absolute guarantees in any of this but when I do Google searches and I see certain dentists showing up on the first page of results time after time I figure they can then why can’t I.
To me that says a lot that you’re here and you personally
I never met the people I worked with that was doing the SEO on our other website. Talked to them on the phone a lot but never met them in person and I know you’re not here just for a one on one personal visit but the fact that you’re here and you personally are here which is one thing that impressed me that you’re the guy who runs the show and you’re here. You didn’t just send your excellent crew along to do the work, you’re here. To me that says a lot and that would be like me showing up at something that my staff could easily take care of but I’m there, People like that.
Dr. John Calvert, Sedation Dentist in Austin, TX
Dr. John K. Argeros: “The Value of Infusionsoft”
Right now everyone wants to be contacted or stay in contact and it’s not the way that we used to do it before. Everything now is either text or digital, you know, internet, that’s what people want. Some older people maybe not, but remember now we’re building this practice not only for my age and older but for my partner Dawn’s age and younger to keep the practice going. Those people, they look at the internet, they look at things coming to them continually, being notified about this, they like that, they want to be kept abreast of things and they want it in the format they want it which is not really in the mail or anything anymore. It’s all on the web.
“Our marketing needs, after our website”
What I wanted is, the term I’m going to use is [Infusionsoft], I know that’s a company but that’s one thing I wanted to do. I wanted to have the ability to have the telephone number monitored which you offered.
“Our dental web marketing needs”
I wanted to have that. I wanted to have the ability to get better placement on search engines, I wanted to have video capabilities of our own staff and do that on our own, and I wanted to be able to communicate quickly as far as changes in the website. I will say that the other one, it’s not difficult and things like that, but there’s a very structured format that we have to maintain and I wanted to start to get out of that a little bit and get into a little different format, albeit using some of those ideas but then work on stuff ourselves.
“The importance of custom video on our website”
Well Colin, you know when we first spoke, we had a website going down and I’d been noticing the amount of video that’s on different websites, not necessarily ours, and I wanted to get involved with that. How many YouTube things go out every day? 70,000 or some crazy number like that? That’s what people want. I wanted to be able to do that on my own terms. I didn’t want all stock videos. They’re okay, I’m not against them, but if you have your own patients doing that it’s a lot more believable. I remembered talking with you a few years ago when your father and I were in James’ group and then you started to do some web work and things like that and James recommended you, so I thought that maybe I’d take a look at that. Also placement on Google and things like that and other search engines, that interested me and who can do that, who can handle that and watch over that? I thought you folks would be the people to do it.
“What was our video shoot like?”
I must say I try to stay out of the way and I did not go to the door or anything, but I couldn’t see anything. Getting the ladies, I think we had what 12, we had a bunch come in through and we had the 10 patients on time and actually a little early at the end, that was impressive. I really thought we would have some difficulties either with getting all the staff videos in or maybe a late arriving patient or two which didn’t prove to be it but it worked out fine. Very pleased with it.
“Things went smoother than I thought”
Well Colin I’ll tell you, I think that overall things went very well. I appreciate all of you and the work that you’ve done and I must say that it went smoother than I thought it would. As you had mentioned to Nancy usually something goes wrong and of course I was up here with you fellas so you’re going to be the judges but from my point of view it went well.
“Why I chose SmartBox Web Marketing”
I looked around, I checked out some of the references that we had been sent by our group and I liked what I saw. I knew you somewhat, I remember your first work with your father and James and I go back quite a while and if was touting what you were doing I was going to listen. So that’s pretty much it.
Dr. John K. Argeros, Sedation Implant Dentist in Massachusetts
Dr. Avi Weisfogel: “I’ve done dental marketing in the past with the big dental website guys, and right now there’s no one better than Colin.”
When I was looking to do website marketing, it was something that I was a little nervous about doing because I had done it in the past with a couple of the big dental website guys and gotten nothing out of it. Traditionally I’ve gotten a lot out of print. I’ve tried everything else in marketing other than print with not much success. I tried radio, I tried television and I’ve tried web.
The one thing that I got out of most of the internet guys is they were all very similar, it was all very generic, kind of the same exact thing.
I could go to one website and it would look the same as the other website which looked as same as the other one. They would all promise the same things; we’ll get you on the front page of Google, we’ll do this. Most of them haven’t come through on any of their promises.
The one thing I like about Colin is he comes through with the stuff that he says; he’s ready to back it up. He’s going to work for you, get you the results that you need, he’s going to talk to you and explain everything that’s going on and he’s going to help you with the different parts of internet marketing to really make your website work.
If you’re looking to do something with the internet I highly recommend you do it with Colin, because right now in the business there’s nobody better.
Dr. Avi Weisfogel, Implant, Sedation & Cosmetic Dentist in New Jersey
Dr. Robert Matiasevich: “Colin puts it all together in a way that gets results and saves me time.”
When we originally built our website what had happened was we had built maybe two or three different websites on our own or through our Dentrix software and some of the other marketing things at the dental vendors. They were good but they were all very generic and they just looked all the same; they weren’t very personable. I have a good friend who works at Microsoft and he used to yell at me all the time about how crummy it was and that I had to make it more personable.
One day one of my patients came in and he actually works over the hill in Silicon Valley and he was trying to get out of the rut of doing the same thing over there and he wanted to get into internet marketing and he wanted to know if I wanted to advertise with him. We got to talking and I said well if you could build me a nice site this is kind of what I want and the two of us spent about a year building the site and he did a really great job, it was fantastic. We got lots of reviews, lots of people loved the site, I still think it’s fantastic. The problem going forward was he got busy with other things and we didn’t really have anyone to run it or to take it to the next level where we’re doing the tracking. Being able to update it on a regular basis because I found that we went almost immediately to number one on Google in our area but then we’d drop out and then we’d come back and then we’d drop out. Trying to figure this out with him and his busy schedule, and he was recently married and then had some kids.
I had to find somebody that could do our website on a full time basis because I was finding that I was starting to have to post the videos or have staff do it, and I don’t want to do that.
Just like probably everybody else in our profession we want it done right away, but I knew also that it was coming towards the end of the year and I really didn’t have all the numbers together of what we had done. I hadn’t put together a marketing strategy ever; most of the stuff that I had done in the past was okay, it’s time to renew the ad for phone book, okay let’s fix it because it’s terrible and let’s do this or that. Or when you hire a dentist, well how much are they going to charge this year, or you want to run some paper ads, well what do they have. Last year was the first year where I kind of kept track of that but I needed to synthesize and put that all together and come up with a plan for the following year and budget for it.
I first met Colin personally in Dallas, Texas about a year and a half ago. He was giving a little information at a Big Case Marketing seminar about websites and everything and we had just finished building our website. We really liked our website and at the time I didn’t think we really needed anyone to come in and do any more, but as our website sort of gained popularity in our location we kind of outgrew our market; we wanted to concentrate more on niche marketing. I had been reading Colin’s newsletter and the Big Case once a month and following it so I decided that what we needed is a better way of tracking some of our patients that were calling from some of our newsprint ads, some of our website. And so we gave him a call looking forward to seeing what he could provide for us in order to follow a lot of our leads that we’re getting.
I think the benefit that we saw right away was the fact that now we had somebody that could take over.
Now we had someone who could tell us what we needed to do specifically, whether it was to do this kind of video, what kind of marketing we could do so that we could give them the information so that they could put it together in a package for us and then run with that, whereas before we were kind of well, we’ll try this or let’s try that.
When you start spending that kind of money and you start marketing or advertising you want to make sure that you’re getting a return on that investment.
Some of the stuff was sort of shoot and miss and okay did that work? Yeah I think it did. With the internet and having SmartBox come and help us do this stuff I think the goal was to be able to turn that part of the practice over to you and tell us okay what do you need? What would make our site better? Or what would get us up to the top of rankings and keep us there? What do we need to do? Rather than reading the latest article that comes out and then you panic, and wonder okay well I’m not doing that or I don’t even know what SEO 7.2 is and having to do the research myself. That’s not my profession.
Although some of it seems real easy to do it can become time consuming, and putting it all together whether it’s taking video testimonials or getting the information out to the patients or following up with them is sort of a time consuming thing.
Colin really seemed to be able to put that together in a way that made sense in an orderly fashion so it wasn’t something that was going to take up time every week for me to do, because that’s the way I had been doing it.
I didn’t really want to do a whole lot of that type of marketing; I wanted to do the dentistry. That’s what we were looking for. I’m really pleased so far, it looks really good, it’s very professional and the coaching’s great, makes us feel relaxed, the patients that came in today seemed really relaxed. I know how it is to come and sit in front of a camera, that’s kind of tough to do, if you’re a patient and you’ve never done it I mean I would be freaked out. The fact that I got them to come in I was surprised that they actually wanted to do it. They all left with huge smiles on their face so you must have made them feel great; I look forward to hearing what they had to say.
Dr. Robert Matiasevich, Santa Cruz Implant & Cosmetic Dentist
Dr. Donald Plourde: “Our biggest referral source is the internet”
I think that currently one of the biggest referrals for us, for dentists now is becoming internet related. People are searching the internet for their healthcare providers to find out more about them and that’s why we contacted you to make sure that we had a website that answered a lot of people’s questions and hopefully helped them make a decision to make an appointment here.
“What skepticism did I have before choosing a marketing company?”
I think there’s always a little bit of skepticism to see if something’s going to work for you, but once we’d seen some of the other websites that you’ve developed you can see how well done they are and I think they are an advantage to patients looking for a practice.
“Patients want answers when they search”
People when they’re searching for a provider they usually have a lot of questions and we try to have a comprehensive website that will answer most of those questions for them.
Dr. Donald Plourde, Cosmetic Dentist in Boston
Dr. Randy Schmidt: “The first month we went operational, Colin’s webpage work and Google SEO increased our April Contracts and Collections by 25.7% !!! I don’t think I have ever seen an increase like that in 30 yrs. of practice… WOW”
I have known Colin Receveur for years, and after talking with various dentists over the past few years and seeing his results, we contacted him at Orthodontic Affiliates.
We’ve been very impressed with his follow up, very impressed with his handling of patients, handling of the communication between my staff, my business manager, my partner and myself. Any and all questions we ask and send by email have immediate responses, not even a day. But yet in that day he’s handling our web serving, handling all the videotaping of our patients here in our office.
Last month my partner and I went down to Louisville where we did our green screen videos for our webpage and had a wonderful experience. All the prep work and time that has gone in for us to do our office work, as well as our doctor prep work, has been done by Colin and his team and we couldn’t be happier.
Colin has been doing local search marketing for us for the past 60 days, which we’ve gotten 141 phone calls from.
Dr. Randy Schmidt, Orthodontist in Chicago area
Dr. Randy Schmidt: “I have forwarded our website on to a number of my orthodontic friends asking them to give you a call.”
A warm thank you for Colin Receveur for bringing our practice into the 21st Century with Google SEO which is proving to be very successful.
I thought I’d take this moment to thank you Colin for building our website and getting us to the point that we’re actively promoting our practices on the web and through Search Engine Optimization.
Our daily phone log and recorded calls into our internet phone number we’ve been very pleased with and our website is beautiful – you’ve done one heck of a great job.
I have forwarded our website on to a number of orthodontic friends of mine asking them to give you a call and to use any information on my website since they are not in my competitive area. You guys really “have it together” from getting my website going to all the videos you filmed both in your studio and here in our office. They are very well professionally done!!
Our staff has been very impressed with all you and your team has done, and our patients now go to our website much more often, about two to three times as often as they used to, which has been incredible for our retention and internal referrals.
I’m super pleased to say our website and SEO has worked very well just as you said it would and we look forward to our mobile apps and some other subsequent marketing tools and ideas that you have.
Thank you again Colin and your team at SmartBox Web Marketing for everything you’ve done for us.
Dr. Randy Schmidt, Orthodontist in Chicago area
Other companies couldn’t do that. I knew that because I’ve been in business and marketing I really wanted to be able to track the patient when they click. I wanted to be able to stay in touch with them. And no one else, to my knowledge, did that.
First and foremost, you seemed to grasp what was needed, and that’s staying in touch with the prospect.
With me, being in a new office, there were a number of steps I had to take. My current website is just a company. You know, just get me something. I knew that. But I have no web presence. I don’t know anything about Facebook or LinkedIn. So I’ve been waiting for the right time and everything to do the whole web presence thing.
The lead-in from the time of scheduling this day was very helpful, all the emails, the little coaching points. The steps of what I needed to do was very well written and easy to follow. So, the scheduling in the 45 minute increments was very good. My only homework was just to call the people and get them in. But your little coaching as far as how to call them and what to say was right on the money.
And also, just connected education rather than just giving them…the internet is full of information. I think that’s what most dentists are doing and most of our services are becoming so much of a commodity. There needs to be a relationship with each person best we can.
Dr. David Dinsmore Dentist in Colorado
I was just looking for somebody to help me. And, for sure, what I was doing was just a cookie-cutter website that wasn’t directing much of any traffic. So I wasn’t getting many calls off of it. If somebody looked up my name they could find the website, but it wasn’t driving a lot of phone calls or patients in the door. So that’s why we were looking to make a switch.
Initially, I didn’t know what to look for, I was just searching for a new website.
I did a lot of research on Google. I also used Dental Town to see what people were talking about on there, what other dentists are saying. It’s always nice to find somebody that has the expertise in the market that you are working with. Not only dental things are out there; there’s a lot of companies out there.
When I found SmartBox I saw the testimonials and stuff on the web and saw what they were doing as far as not only the website, but the marketing, the SEO, all the stuff of getting patients to the website. I was happy to have the expertise where not only the website, but getting to patients to see the website and getting patients to make that call or come in the door.
Talking on the phone, it was nice to get Colin’s passion for what he does. It was something that really interested me. When he said he could help and solve the problems we were having, there was a nice reassurance there.
The thing I like most about it is the results that it’s getting.
You guys are nice guys, but at the end of the day it has to be successful, and it has been. So the best thing is it seems like monthly we’re getting a couple big cases, implant driven, large implant cases a month from the website or the web stuff that we’re doing with you guys.
The ability to know where the calls are coming from, being able to see exactly which campaign is being successful so I know where the marketing dollars are going.
So it’s nice to have that report. And daily, when the call comes in, I get an email about it, and I can listen to it if I want. And we can monitor what is successful and what is not so we can fine-tune and tweak and be as successful as possible.
Since we’ve been using SmartBox Marketing we’ve had great success. Last month we had 160 leads or something from just the website.
Recently, with the expansion into surgical things such as implants and things of that nature, the majority of our larger cases are coming from the web-based stuff that we’re doing with SmartBox. So I’ve been very happy with the success. Before, I’d have to look back at the numbers. I don’t even know how well it was tracked, but it was maybe 10 or 20 a month. And now we’re up to averaging 80-100 a month. Last month was 160 leads, which is a great response.
The amount of traffic, the bigger cases, the implant cases that we’re getting are 90% driven from the website.
Dr. Robert Klein Implant Dentist in Missouri
Dr. J.D. Murray: “After meeting with Colin, I didn’t know what to expect.”
I came across Colin Receveur & SmartBox Web Marketing by way of several sources; Dr. James McAnally with Big Case Marketing, Dr. Tom Orent, some of my mentors that I’ve been with for years.
After meeting Colin and being invited to come up to do this I didn’t know what to expect, but one thing that I can say is that they’re a great group of people, they held my hand and walked me through the whole thing. I didn’t know what I was going to be getting into. I’m looking forward for this to turn out to be something different in my scheme of marketing, which I do a lot of.
Colin diversified me, getting me exposure in all my different dental niches.
I have been involved in the whole thing of SEO optimization for years. I’ve had quite a few companies to help me get listed on the first page and normally it was through the “emergency” type entryway. But when speaking with Colin he told me he could diversify me, to actually expose all of the different dentistry disciplines that I perform; he would bring it into a larger scope for me. I was once just focused on emergency but Colin has shown me a different way whereby I will be able to expose and show the public the different disciplines that I’m able to perform from my office.
Colin’s approach, it was kind of novel for me and anything novel that can help promote my practice I was interested in. I would definitely refer anyone to try this out. It was great.
Dr. J.D. Murray, Dentist in Atlanta with 2 locations
Dr. Tom Gibbs: “I listened to Colin talk about niches and making me the “superhero” in my community and it sounded like ‘blah, blah, blah’.”
Hi, I’m Dr. Thomas Gibbs, I’m a dentist in Glen Ellyn near Chicago. I’ve known Colin Receveur now for at least a good five years, we’ve met at some dental meetings of actually a very good group of dentists who are very advanced doing implants and sedation and some of the cosmetic procedures.
What I actually did today was I flew down to Louisville, Kentucky to film 50 videos, or actually probably more like 80 videos, that will be used in a web marketing campaign. One of Colin’s fortes is the use of internet to market the office. I’ve always relied on Colin for his overviews and expertise in internet and the technology of the office.
I’ve listened to Colin talk for years about niches and making me the “superstar” in my community. I thought it always sounded like “blah, blah, blah”, but now I’m getting people come in and say: “I know you’re the best at this in town” and they’ve never even met me.
Not only can he give a good overview of maximizing the internet, but also how to make things more effective and give the marketing a better ROI with phone call tracking. I would highly recommend using Colin for any of your dental marketing needs.
Dr. Tom Gibbs, Cosmetic & Implant Dentist in Chicagoland
Dr. Ron Receveur: “If you put that much time and effort into your website you must really make a commitment to your profession.”
Colin has made my websites produce. Even when I do display ads or radio campaigns, many of the patients that I see say, “Yeah I heard your ad or saw your ad in the paper and then I went to your website and that’s what really impressed me; how much effort you put into your website, and I figured that if you put that much time and effort into your website you must really make a commitment to your profession.”
I think that a website with tons and tons of information tells people that you’re serious about what you do.
Dr. Ron Receveur
Dentist in Louisville area
Dr. Tom Surber: “Our old website was worthless, and I wasn’t even sure we needed a new one.”
I had never met Colin before my business partner started raving about him. I wasn’t even sure we needed a website, but I decided to hear him out. My initial feeling was “Wow that’s expensive” – but when I looked at the value of the package and everything we were getting, it really was an incredible deal.
After going through the entire process all I can say is INCREDIBLE WORK!!! Colin’s professionalism and expertise over the three video days was unparalleled. I really appreciated the way he coached and treated our patients / parents. The testimonials are absolutely “Knock-Out.”
And the results? We’ve been working with Colin now for about 60 days, and we’ve already gotten 141 phone calls. Colin’s philosophy of marketing while not the cheapest definitely delivers the results.
Dr. Tom Surber
Orthodontist in Northwest Indiana with 7 Locations
Dr. Andoni Guisasola: “I was skeptical about the cost and whether I’d get that back.”
I was referred to Colin through Larry Brooks at SmileVision. Colin created my website and the results have been excellent. I’ll keep on working with them and highly recommend anyone to do the same. Thank you very much, Colin!
Dr. Andoni Guisasola
Dentist in Spain
Dr. Charles Payet: “This post is for one simple purpose – to say a HUGE THANK YOU to Colin Receveur, of SmartBox Web Marketing, for his amazing customer service and help, and to try and repay him at least a little for his “beyond-the-call-of-duty” assistance.”
Basically, Colin offered for me to call him up, and he’d see if he could help. Given how important this was, I called immediately – at 8pm in the evening! Colin and I then spent the better part of NINETY MINUTES (90) on speakerphone and using Join.me to screenshare, while we (mostly HE, I just helped check how things looked on my end) went through the website, looking for errors. The culprit seemed to be a plugin, but we had a lot of difficulty narrowing it down to which one or ones it was. Thankfully, however, Colin knows WordPress pretty darn well, and he eventually isolated a single line of code that referenced a Stylesheet for the Shareaholic social sharing plugin, which was apparently the problem! WOW!
If you are looking for someone to build a new website for your dental office, I personally recommend Colin. Given how much I already know, it is clear to me that he knows his stuff, and I am confident that you will be pleased with his work. If you do hire him, please come back and let me know your experience in the comments!
Read More: WordPress Websites for Dentists
Dr. Charles Payet,
Dentist in Charlotte, NC