It’s All About the Benjamins

There are lots of euphemisms for selling out there: patient acquisition, case starts, direct patient contact, targeted marketing. Face it, the only reason to have a website is to get paying patients in the door.

All of our marketing efforts are for that reason, and that reason only. Our dentist clients are business people who expect results, not excuses, and that’s what we deliver. There is no doubt that selling on the internet entails new techniques, but the principles of sound marketing still apply.

At SmartBox Web Marketing you can expect:

  • Search engine optimization techniques that will drive qualified patients to your website and to your door.
  • Copywriting that is search engine friendly yet still interesting to read for your patients
  • Web design that psychologically compels your prospects to take action
  • The best traffic analysis & ROI tools available so that you can make sound decisions
  • A friendly staff of professional web designers, copywriters, SEO experts, and marketers at your disposal
  • Stunning videos with high production values that will attract the types of patients and cases YOU want
  • The benefit of experience and brutal honesty (a rare commodity these days)

SmartBox Web Marketing has been pioneering the way dentist market themselves online for the past decade through unmatched dental web design, SEO, video production, mobile marketing, automated follow-up & pre-qualification systems, and call tracking services to over 155 dentists on 3 continents.

Tuesday, 7:59am
The Definitive Guide to Marketing for Dentists

Dear Doctor,

Since 2001, we have pioneered the way dentists market themselves online by designing systems that actually generate phone calls and qualified new patients. Since then we've helped hundreds of dentists on three continents, and some have even nicknamed me “The Google God.”

I've written this report to squash all the myths about dental web marketing in this new economy. If you are having trouble finding new patients, or are wasting time doing consults for unqualified prospects, enter your email below to get my Free Special Report now.

It's my sincere hope this special report will transform your web marketing into a steady stream of new QUALIFIED patients, as we've achieved for hundreds of our dentist clients over the past decade.

You Can Get My Free Special Report Emailed To You Now

  
(I value your privacy, and I'll never share or sell your personal information)


At SmartBox, we know how to achieve your goals. Use the menu below to browse our services and learn more.


Dental Website Design

If your dental website doesn’t make someone who lands on it feel comfortable, all the traffic techniques in the world will do you no good. That’s why we take the time to give your site the look and feel that helps to brand you as a trusted professional. To be the expert in your industry and make more of an impact than your competitors you need to “attract” and get people to line up for your product or service.

Mobile Optimized Websites

It used to be that all any dentist who wanted new patients had to be concerned about was their web presence. Great websites that were fully search engine optimized could be seen by the scores of people searching for a dentist every day. But now that we’ve become a ‘mobile’ society, your information also has to be optimized for mobile phones. This means your website and presence now has to translate to a mobile presence.

Search Engine Optimization

SEO, in a nutshell, is presenting your site to search engines in the best possible light. The key to getting good ranking in the search engines is quality content. Anyone who tells you differently is lying to you. The goal of all search engines is to provide their users with the best content available for a given search, and repetitive writing meant to be read by machines instead of humans isn’t it.

Local Search Optimization

Every month, online consumers perform over 3 billion local searches for nearby products and services. The effectiveness of your Local Search strategy makes all the difference when it comes to widening your pool of potential customers and walking them right to your door.

Social Media & Blogging

Social media and blogs can work hand in hand to not only keep your followers informed but to help you build an “iron cage” around your patients. What was once just a way for college kids to keep in touch with their friends is now the fastest growing and most used connecting point for just about everyone, including those who you wish to attract as patients. When used diligently and with targeted messages, social media sites can build you a loyal following. With mobile applications they have become even more important as you can now post news and events and your audience doesn’t even have to be at a computer to read about you.

Drip Marketing & Follow-Up

The best sites in the world only succeed in getting visitors to take action about 8% of the time. So what do you do with the other 92% that you’ve worked so hard to get to your site? 80% of cases closed are done so after your prospect has been contacted five to twelve times. So, a smart marketer will motivate his visitors to keep in touch with him.

Updating Your Website

Keeping your website competitive means lots of content. Maintaining that content is a major frustration and time expenditure. But it needs to be done because search engines devour fresh content. Patients love fresh content as well. There is no greater turn off for a patient than to go to your website and see outdated blogs, stale home pages and the same testimonials they have seen for years.

Video on the Web

Video has surpassed almost all other marketing messages you can put on your website. It converts, it can provide information displaying your expertise, it allows you to post “live” testimonials from other patients and any more it is just expected that those looking for a new dentist will want to hear directly from you.

Green Screen Productions

Video has its credibility problems when done incorrectly. Unprofessional productions lead many consumers to believe that if the video was produced hastily and inexpensively the entire website (and the dentist) is of dubious quality as well. Using green screens, we can create professional high-quality videos for you to use in all your marketing.

Video SEO & Syndication

Forrester Research Group found that videos were 53 times (5300%!) more likely to receive first page organic rankings than were traditional, static web pages. Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” they can also be used to help your website rank higher in the search results thereby getting you more new patients.

Phone Tracking System

You want results you can see and you want to know which marketing efforts are delivering results. Plain and simple. We go the extra mile and make the effort to provide you with data from every marketing effort we put forth…every one we provide you with and more…even your phone calls. You’ll know which efforts are working, which need to be strengthened and even which need to be scrapped.
 
Ghost-Writing Your Book

Getting a great level of traffic to your website is an all important step in generating new clients for your practice, but unfortunately the battle doesn’t end there! You still need to transform that traffic into contacts, and those contacts into paying patients. What better way to do that than by offering a free book in exchange for their contact details? We call this “Advertising Lure.”