So Your Dental Website Stinks – Now What?
It’s been a long and unfruitful relationship, but it’s just not working out and the time has come to say goodbye to your old, clunky, non-performing dental website. That conclusion may have been easily drawn, but making sure that your marketing dollars are well spent to fix this can seem like a daunting task.
The harsh truth is, you have less than three seconds to create an impact upon your potential patients that they should do business with you.
What does your dental website say in those first few, critical seconds? Unfortunately, the answer is all too often “go to our competitor’s site.”
If you’re still reading, then you probably agree so far with what I’m saying. But before you read any further, I need you to know that I’m going to plant some ideas in your head that will challenge everything you think you know about dental websites, and unless you’re open to the idea of a rude awakening and want to read my thoughts, then don’t scroll below…
Too many dentists think that just by building a website, new & qualified patients will flow into their office, like water out of the hose when you turn on the spicket. Some dentists buy templated cookie-cutter websites (doomed to fail) while others build more customized ones, but regardless, this “if you build it they will come” mindset couldn’t be farther from reality.
Let’s go back and start at the very beginning to understand your dental website from your patient’s eyes…
- First, for a prospective patient to even find your website, you have to be seen where they are searching! Remember, these prospective patients are searching for a dentist, they don’t already know your website address! You have to be at the Top for the keywords THEY are searching for.
- Once a prospect is on your website, they need to be pre-qualified, so they are a good fit for your services (skip this step and your schedule will explode with unqualified leads that never move forward with case acceptance).
- …and then your prospects must be compelled to call and schedule a consultation (do you just want “hits and clicks” on your website, or do you want phone calls, new patients, and big cases to treat?)
- You must follow-up and keep in touch with your prospects until they are ready to buy (otherwise you’re missing 50% of your case acceptance).
- And THEN they turn into paying patients!
failed with their web marketing in the past.
You MUST Consider These Facts:
No longer is it “OK” to just have your website at the top of Google (You must now dominate the entire first page of results)No longer is it “OK” to have a dental website without powerful video (If you are lacking video now, you have already missed the bus)
No longer is it “OK” to just drive masses of ‘hits and clicks’ to your dental website without converting them into patients (If your phone isn’t ringing, it’s a complete waste of time and money)
Once you have the proper systems in place to attract, pre-qualify, follow-up and close the cases in the niches you have specialized training in, you can count on it to work for you for the rest of your professional career.
and attract the types of patients YOU want.
It’s really very simple… and here’s how you do it:
“THE FIRST DATE” – Your prospects must be able to find you on the web, no matter if they search on Google, Facebook, Local Search, or on their Mobile phone! The alphabet soup of “buzz words” you’ve heard (SEO, SEM, PPC, SMO, etc) are simply the tools used to achieve a top ranking visibility. Being found at the top of the search engines is just the first step of any successful web marketing strategy… PRE-QUALIFICATION – Your prospects must be pre-qualified for the types of dentistry you want to perform. If not, you’ll waste your time fielding lots of phone calls and consults for patients that never move forward with case acceptance.
FOLLOW-UP – You might “get found” online, but 85-90% of your website visitors are NOT ready to immediately call you. By offering to send them valuable information in exchange for their contact info, you can answer all of their questions and become their “hero”, all the while keeping your name in front of them until they are ready to buy.
PHONE TRACKING – All your time and effort is wasted if you can’t figure out exactly what works and what doesn’t. With our Zetetics™ Phone Tracking system, we can tell you down to the penny which marketing works and which doesn’t, so you don’t waste your marketing dollars.
If you want to grow your practice by targeting patients needing work in the niches in which you have advanced clinical training, contact us today.
Since 2001, we have pioneered the way dentists market themselves online by designing systems that actually generate phone calls and qualified new patients. Since then we've helped hundreds of dentists on three continents, and some have even nicknamed me “The Google God.”
I've written this report to squash all the myths about dental web marketing in this new economy. If you are having trouble finding new patients, or are wasting time doing consults for unqualified prospects, enter your email below to get my Free Special Report now.
It's my sincere hope this special report will transform your web marketing into a steady stream of new QUALIFIED patients, as we've achieved for hundreds of our dentist clients over the past decade.
You Can Get My Free Special Report Emailed To You Now
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How Dentists Find Qualified New Patients
