More Swift Kick! Video Critiques…

Dr. Staci Blaha Swift Kick! Video CritiquePlay Now

Dr. Dean Cirocco Swift Kick! Video CritiquePlay Now

Dr. Michael Lee Swift Kick! Video CritiquePlay Now

Interested in getting your own video critique? Click here

Posted by Colin Receveur , May 16, 2012
Posted in Video Critiques, Video on the Web, Video Productions, Web Marketing | Leave a comment

Episode 009: The One About The Psychology of Your Dental Website

--  What your website is REALLY saying to your prospects and patients

--  How to enter the conversation your patients are having about you right now

--  Colin makes a BIG personal announcement

--  Why patients refer you and how to build an automated referral system

Episode 009: The One About The Psychology of Your Dental Website [audio] [ 26.46 MB ] Download
Episode 009: The One About The Psychology of Your Dental Website [video] [ 1640.16 MB ] Download
Posted by Colin Receveur , May 14, 2012
Posted in Personal, Video Podcasts | Leave a comment

She Chose Her Dentist In Her Underwear

Did you know that no one really cares about what you (or your staff) has to say?

…unless you give them some piece of information that they feel truly applies to helping them solve their question or concern.

Effective marketing has less to do with what you as a dentist wants to say and more to do with conveying the proper message that directly applies to the problem your patient is looking for the answer to.

People don’t care about your practice, credentials, or history, they want to see how they can solve a concern they are dealing with. If you position yourself as the solution, they will see you as a dentist that truly provides value to them.

In the past four years we have seen the single largest growth of information availability in the documented history of our world.

No longer is just putting an advert up enough. Patients don’t want to just “find a dentist” – they want to find “the best dentist for them.” Your patients now have the ability to get to know you, get tons of information, read what other patients think about you, get a first impression of your staff and office — all in their underwear and without ever leaving their home.

Wikipedia, WebMD, Facebook… all these information-superhighways allow your patients to find any and all the information they want. We all have developed D-ADHD (Digital Attention Deficit Disorder)… we all want the answers to our questions RIGHT NOW.

If your website just talks about YOU and about YOUR services, YOU’RE losing new patients.

Your patients are searching for the answers to their problems. Your website should address THEIR problems and solve THEIR needs. It should educate them on what is available because educated prospects are better consumers of the dentistry you offer.

And I don’t mean clinically educate… those clinical videos and pamphlets will only scare them away! (When you go to the mechanic do you want to know how they fix your brakes, or do you just want to know that your car will stop safely?)

When you answer their questions, you will win them over.

So how do you answer their questions? Simple.

  • If you design your website from the perspective of what your patients want…
  • If you produce good quality educational videos that show your human side and teach your patients the benefits of the treatment (not the process of the treatment)…
  • If you let your patients see how happy your past patients are through video reverse testimonials…
  • If you let them meet and greet your staff before ever setting foot in your office…
  • If you offer free reports and drip marketing to constantly send them informational materials that educate them…

    • …Then you will become their hero.

    And that’s our marketing philosophy.

  • Absolutely dominate the first page of Google.
  • Leverage technology to automate your marketing to send emails, txt’s, postcards, and letters to stay in touch with your patients.
  • Scrupulously track every piece of marketing so you know exactly the calls, consults, cases, and cash it generated.
  • Record every call because even the best marketing is wasted if the phone call doesn’t close.

    • Best Dental Websites

    Posted by Colin Receveur , May 12, 2012
    Posted in 5 Star Patient Reviews, Drip Marketing, Local Search, Mobile Search, Newsletters, Offline Marketing, Paid Search (SEM), Phone Tracking, Search Engine Optimization, Social Marketing, Video on the Web, Video Productions, Web Marketing, Web Site Design | Tagged , , , , | Leave a comment

    Did Einstein Understand Dental Marketing?

    Truth be told, this isn’t Einstein’s quote.

    His actual quote from his 1962 book New Perspectives in Physics said:

    “You do not really understand something unless you can explain it to your grandmother.”

    The web marketing world is filled with lots of hype and confusion.

    One “expert” will tell you that social media is the way of the future, while another preaches that SEO is the tried and true method, while yet another says that local search is the best thing since sliced bread.

    Yet none of them can tell you which one REALLY works and which ones DON’T. So what do most dentists do?

    Confusion breeds indecision: The Analysis-Paralysis Effect.

    I’m a numbers guy. I like to know the bottom line before I make a decision. All too often though companies don’t let you compare “apples to apples” to see which provides the better value. They don’t tell you about the pitfalls of their own marketing agenda. So you end up:

    1. Trying them out only to find out it doesn’t work, or
    2. You can’t make up your mind and get stuck in analysis-paralysis mode (and do nothing).

    Neither is good for your dental practice.

    One bonus of our Swift Kick! package is the fifteen minute video critique of your entire web marketing campaign where we show you step by step exactly what you’re doing right (and what you’re not).

    So what does a successful dental web marketing campaign look like? Here’s one example:

    Best Dental Websites

    To find the new patients and cases that YOU want, you have to design your marketing campaign to not only dominate the entire first page of Google, but you also must provide killer content and information to your prospects, automatically follow-up with all your prospects for 12-24 months after initial contact, and you have to scrupulously track all your marketing so you know what is (and is not) performing.

    Einstein also once said that insanity was doing the same thing over and over again and expecting different results…

    Posted by Colin Receveur , May 9, 2012
    Posted in 5 Star Patient Reviews, Drip Marketing, Local Search, Mobile Search, Newsletters, Offline Marketing, Paid Search (SEM), Phone Tracking, Search Engine Optimization, Social Marketing, Video on the Web, Video Productions, Web Marketing, Web Site Design | Tagged , , , , , | Leave a comment

    Dr. Mike Milligan: “What does it take to build the best dental websites?”

    Dr. Mike Milligan - What does it take to build the best dental websites?Play Now


    Dr. Mike Milligan from Dental Mastermind Group interviews Colin on how to build the best dental websites that help highly successful dentists attract specific types of patients.

    SmartBox Web Marketing helps dentists with advanced clinical training to attract the patients THEY want, to automate their follow-up marketing, to create automated referral systems for existing patients, to create the best dental websites imaginable, and to track down-to-the-penny the results all of their marketing is bringing them.

    To learn more about what goes into creating the best dental websites, click here to download our new free report The Dental Website Audit (free download, no email required).

    Posted by Colin Receveur , May 7, 2012
    Posted in 5 Star Patient Reviews, Company Announcements, Drip Marketing, Local Search, Mobile Search, Newsletters, Offline Marketing, Paid Search (SEM), Phone Tracking, Search Engine Optimization, Social Marketing, Video on the Web, Video Productions, Web Marketing, Web Site Design | Leave a comment

    Google Penguin Attacks Dental Websites

    Is your dental website overly-optimized?

    If so, take notice of Google’s latest major update: The Penguin.

    While innocent looking, watch out. If the Penguin thinks your dental website is TOO optimized, it will turn your top ranking website into sushi.

    Want to learn more? Click the button below to watch a short video…

    Posted by Colin Receveur , May 3, 2012
    Posted in Local Search, Mobile Search, Search Engine Optimization, Web Marketing, Web Site Design | Leave a comment

    Episode 008: The One About Dental Marketing Vultures

    --  What does the Google Penguin update (a.k.a Over-Optimization Penalty) mean to dentists?

    --  Why Facebook and Social Media will NEVER generate you new cases and patients

    --  Colin gets on his soapbox about Facebook PPC advertising and mobile websites

    Episode 008: The One About Dental Marketing Vultures [audio] [ 31.41 MB ] Download
    Episode 008: The One About Dental Marketing Vultures [video] [ 2028.34 MB ] Download
    Posted by Colin Receveur , May 3, 2012
    Posted in Video Podcasts | Leave a comment

    Dr. Les Miller in Kansas – Swift Kick! Web Critique

    Dr. Les Miller in Kansas - Swift Kick! Web CritiquePlay Now

    Posted by Colin Receveur , May 1, 2012
    Posted in Video Critiques, Video on the Web, Video Productions, Web Marketing | Leave a comment

    How is this dental website functioning?

    We installed an advanced analytics software on a few of our websites last month as part of a pilot program to replace Google Analytics.

    Is this website performing well? Where is it failing?

    The heat map shows where your prospects are actually clicking. The scroll map shows where your prospects are spending the most time looking at.

    What’s your opinion? Post your comments below using Facebook.

    Click to enlarge
    Click to enlarge
    Posted by Colin Receveur , April 30, 2012
    Posted in Phone Tracking, Web Marketing, Web Site Design | Leave a comment

    Are You Playing Ball With Google?

    “My website, is it broke?”

    I get asked that question all the time. Dentists that do have a website believe, like many people who have websites, that all they have to do is put it up and people will find it. Not true!

    If you are the only dentist is a 100 mile radius I’m not talking to you, but if you have competition in the same local area your practice is located in, listen up!

    I will bet you the bank that your website is not being “seen” in ways that count…

    And in ways that get you more patients!

    A lot of people also ask me, “Why would Google go to the time and expense of creating 50 million mini-websites for businesses, and then give them away?”

    The answer is ‘money.’ How Google turns free Place Pages into revenue really doesn’t matter right now, so I won’t bore you with details. Suffice it say, they do… and they ARE betting the bank this works.

    Remember Google Maps?

    The little dots are those dental practices that have not taken Google up on their offer for a free Place Page. The big dots are the ones that have.

    Google spent hundreds of millions of dollars developing 50 million mini-websites.

    Which dentists do you think are going to get preferential treatment: The ones that claim and work their Place Pages, or the ones that don’t?

    You see, for Google it’s a matter of “you scratch my back and I’ll scratch yours”, like it or not. They are going to make money off of this venture, and if you don’t play you won’t.

    Those dentists that don’t play the game aren’t even in the ballpark when it comes to a shot at getting new qualified patients.

    Posted by Colin Receveur , April 23, 2012
    Posted in Local Search, Mobile Search, Web Marketing | Leave a comment

    Doctor, Your website is failing because…

    One of the “unadvertised” bonuses with our Swift Kick! Web Marketing SuperPackage is a ten to fifteen minute video critique of your website and marketing.

    Here’s 3 we did this past week for a few savvy docs wanting to find more new patients in their niches.

    Dr. Randall Jones Swift Kick! Video CritiquePlay Now

    Dr. Tom Bender Swift Kick! Video CritiquePlay Now

    Dr. Thomas Lambert Swift Kick! Video CritiquePlay Now

    Posted by Colin Receveur , April 21, 2012
    Posted in Video Critiques, Video Productions, Web Marketing | Leave a comment

    Walmarts Checkout Line and Your Dental Website

    Any time you go through a checkout lane in WalMart or almost any store, notice the hundreds of items that are surrounding you as you wait to check out. Most will be small ticket items, a buck or two here and there.

    They certainly don’t compare to the big ticket items found in other places in the store, but they are money makers. Even though WalMart might sell a $599 snow blower in one department and a $700 flat screen in another, based on square footage, the checkout line is the most profitable real estate in the store.

    The last time I checked WalMart merchandise was selling at a rate of $5.00 per square foot on regular shelves and $28 per square foot at the checkout aisle.

    Why?

    It’s because that is where everyone is. A snow blower might be bypassed, and in reality they don’t sell that many compared to the number of gum packs in checkout isles. Everyone has to go through a relatively small space to get out, and while you are standing there, you are a captive audience. WalMart also knows the last minute decision in a checkout line is immediate and swift.

    “Mom, can I have a pack of gum?”

    How many times have you heard that and the parent, probably you included, has succumbed to the ease and immediacy of throwing a pack of gum on the conveyor belt?

    Being where people are at and allowing them to satisfy their need for “immediacy” is important!

    If someone is searching for a dentist, especially in today’s world of quick internet searches and the prevalent use of smart phones, YOU HAVE TO BE SEEN IN THE MOST VALUABLE PIECE OF ADVERTISING REAL ESTATE OR YOU WON’T GET THE BUSINESS!

    Today that means you have to be seen on the web.

    Your website displays information about your dental practice. You can emphasize your advanced clinical training and let your prospective patients spend some time getting to know you via your website and videos… but not if you aren’t there AND NOT IF YOU CAN’T BE SEEN.

    It’s a simple concept but an important one: Provide the information when and where people are looking for it, and be the best at it, or drop down to the $5 a square foot rent district.

    People act quicker today than they ever have before.

    Technology has spawned a global “checkout isle” mentality. Turning that into a lucrative, patient attracting practice dictates you be there.

    Talk to us about how you can capture the “checkout line” mentality and make it work for you and your dental practice. You will get the lion’s share of qualified patients who are searching.

    So the next time you go through the checkout line in your favorite store, remember this email.

    Posted by Colin Receveur , April 20, 2012
    Posted in Local Search, Mobile Search, Search Engine Optimization, Social Marketing, Web Marketing | Leave a comment

    Patients Are Like Kids in a Candy Store (get ready)

    Here is a newsflash for you! Nielsen released it marketing research and stated that at the beginning of 2012 over half of all Americans had a smart phone.

    Notice they did not say “cell phone”. They didn’t even say “web-enhanced” phones where internet connections are possible. They said “Smart Phones” – the ones that act more like computers than phones – the ones that take up 20 times more bandwidth than a normal cell phone.

    I don’t know if you personally own one now, but having a smart phone is like turning a kid loose in a candy store.

    You can’t possibly imagine all the wonders you could do or have until you get there…

    Already 62% of people looking for local goods and services, including dentists, do so with their mobile phones. And that number is projected to rise sharply by the end of this year.

    Look, let’s take a hard look at what this means for you and your dental practice.

    You want to attract more qualified patients. You can tell me anything, but when there’s no one else around, the truth of the matter is getting more qualified patients is your main concern right now.

    Refer to our free report The Dental Website Audit. It shows how in an itty bitty town in northern Michigan – far north of freeways and the latest trends – 10,000 residents (including babies and senior citizens) conducted almost 200,000 searches for local services, including dentists.

    If that is the case now, what will it be like as more and more people use the internet and mobile devices?

    Radio and TV spots don’t have the punch in today’s modern world. Yellowpages listings do not get you more patients (YP will be completely extinct within 18 months). You need a way to get your website up, seen, and hooked up for mobile searches… QUICKLY!

    The early adopters and fast movers will have a dominant head start on the rest of the pack…

    Posted by Colin Receveur , April 17, 2012
    Posted in Local Search, Mobile Search, Web Marketing | Leave a comment

    Blackhat vs Whitehat Marketing (and what it means for your dental practice)

    Having a website for your dental practice is never enough. Putting up the pages and making it look professional is only a small piece of the puzzle. Without traffic (people) seeing your website, either from a computer or a mobile phone is like posting a billboard in the middle of nowhere with nothing on it… people won’t see all that your dental practice has to offer.

    But here is the catch

    Putting up your internet “billboard” and working hard to get it ranked, and therefore seen, COULD HURT YOU!

    It’s true! Google and other search engines have rules you must play by or your efforts will actually hurt you.

    Furthermore what works today may not work tomorrow. That’s because the giants like Google are constantly changing the rules lest anyone figure out their “algorithms” and dominate any particular market.

    What does this mean for you as you try to get new qualified patients?

    You have to know how to play by the rules. We only use techniques which have been tested and actually endorsed by the major search engines, and while this means we play by the rules it also means we have to keep up on the latest “whitehat” techniques to keep your practice growing. Your website – your lifeline to new qualified patients – will never be shut down because of something underhanded we do.

    So here is the “kicker”:

    You know what advertising medium people are using to look for “dentists” in your area – on the web and mobile devices.

    You by now realize it takes work to be seen by potential patients…and you could try and do this yourself if you really wanted to invest that kind of time after-hours.

    But many times dentists or their office staff stumbles upon a “blackhat” trick without knowing it and BOOM!… you are shut down.

    Don’t think it doesn’t happen… It is so prevalent that there is a term for it… the Google “slap”. Once slapped it takes months, if ever, to get it straightened out. In the meantime you are missing out on the daily patient traffic.

    If you want more qualified patients the right way, get started by scheduling a complimentary 20 minute consultation with me, Colin Receveur.

    Reserve your consultation here: http://www.smartboxwebmarketing.com/response.htm

    We’ll not only get you more qualified patients, your “billboard” will never be taken down by Google and phone calls for new patients will increase – we guarantee it!

    More patients – it’s what you want, right?

    Posted by Colin Receveur , April 13, 2012
    Posted in Local Search, Web Marketing | Leave a comment

    How Effective Is Your Dental Website?

    Once you get all that traffic to your dental website, what happens to it? Where does it go?

    Some dentists are satisfied with “just having a website” and not truly leveraging it as a marketing tool to attract the patients THEY want… and they are missing boatloads of new patients.

    Many of those dentists who are doing some web marketing are doing it wrong by spending all their money on the attraction and none on the conversion…

    We recently launched a pilot program with a select group of dentists to allow us to actually SEE what your prospective patients see when they visit your website. Our technology allows us to see where they click, where they scroll and read, and what they do while they are on your website more than ever before.

    This allows us to develop highly effective, more aesthetically pleasing dental websites that generate YOU more results from every marketing dollar you spend.

    If your website hasn’t created a steady stream of phone calls into your dental practice, checkout our new free report The Dental Website Audit. It’s a free download (PDF), no email address needed.

            

    Posted by Colin Receveur , April 11, 2012
    Posted in Web Marketing, Web Site Design | Leave a comment