So you’re spending $1000 to $5000 a month on your AdWords right now, and not really sure what you’re getting. It could be better, but you don’t know how to do it. You hear about all these so called “AdWords Experts” out there that seemingly charge an arm and a leg for their expertise. You know you need to do something, but don’t know where to start.

Let me give you some free advice to help you decide (whether you choose us or not)…

How Dental Marketing Firms Charge You

Many “Experts” charge a percentage of your monthly Ad-spend, some I’ve seen as high as 40%. This only gives those “Experts” incentive to drive up your costs, not lower your costs. With SmartBox, if your spending goes up, it will be because YOU are making more money, not us. 

Others charge a flat rate per keyword by just plugging keywords into an automated bid management software, which if you understand how AdWords works, you realize how handicapped you are playing this very sophisticated game. “Experts” using this pricing structure have no incentive to find new profitable keywords and phrases, costing you $$$ in the short and long term. A high percentage of your conversions and leads will come from a relatively small number of your highly targeted keyword phrases, so this approach leaves you paying big dollars on lots of keywords that don’t send you new patients. I’ve nicknamed this “Set it and forget you!”

“Experts” taking this approach have little to no interaction with their client’s accounts. You might save some money on management fees, but you’ll never know the untold thousands of dollars you wasted this way. Human interaction is the ONLY way to maximize your profitability and minimize the risk.

How SmartBox Works

We’ve managed dental campaigns spending $1000/month that require daily monitoring and maintenance and a lot of skill to make them profitable. We’ve also managed other dental campaigns spending $5,000/month that have 5 profitable keywords and a single landing page that require very little monitoring and maintenance. It all depends on what dental niche’s and what patients you are trying to attract. There really is no “one size fits all.”

There are 2 main factors that determine how much time it takes us to manage your AdWords pay-per-click.

The quickest and easiest way to find your time requirements is to talk to you in-depth about your dental practice and your marketing plans via a free marketing consultation. Here’s how it works. 

As this point, we’ll schedule a follow-up phone call with you and show you exactly how we can help improve your AdWords performance. Our management fees are based on the time spent it takes to manage your campaign to make you profitable. Initial AdWords setup fees are also tailored to your specific needs. It could be zero if your account is in really good shape, up to several thousand dollars if you are in need of a major overhaul. We can discuss this, give you details on what needs done, and provide you a quote to take care of it for you after the consultation. 

If you are serious about using Google AdWords to market your dental practice profitably, call us for a custom AdWords optimization proposal.

If your dental website doesn’t make someone who lands on it feel comfortable, all the traffic techniques in the world will do you no good. That’s why we take the time to give your site the look and feel that helps to brand you as a trusted professional. To be the expert in your industry and make more of an impact than your competitors you need to “attract” and get people to line up for your product or service.

It used to be that all any dentist who wanted new patients had to be concerned about was their web presence. Great websites that were fully search engine optimized could be seen by the scores of people searching for a dentist every day. But now that we’ve become a ‘mobile’ society, your information also has to be optimized for mobile phones. This means your website and presence now has to translate to a mobile presence.

Video has surpassed almost all other marketing messages you can put on your website. It converts, it can provide information displaying your expertise, it allows you to post “live” testimonials from other patients and any more it is just expected that those looking for a new dentist will want to hear directly from you.

There is nothing like video to get your message across to potential patients in the shortest amount of time possible. Place just a few videos appropriately and your website visitors will instantly find the answers that they were searching for, prompting them to click on that all important ‘Contact Us‘ link to make their first consultation. That’s where our very own professional spokesmodels can help!

Forrester Research Group found that videos were 53 times (5300%!) more likely to receive first page organic rankings than were traditional, static web pages. Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” they can also be used to help your website rank higher in the search results thereby getting you more new patients.

With a powerful and completely custom-created television ad targeted to your local community, we guarantee that you will see an increase in traffic to your website, as well as in increase in patients through your front door. Let’s face it, we all remember television commercials – they have a habit of staying with us. Some ads have made us fall in love with company mascots, or have infected our minds with catchy jingles.

Video has its credibility problems when done incorrectly. Unprofessional productions lead many consumers to believe that if the video was produced hastily and inexpensively the entire website (and the dentist) is of dubious quality as well. Using green screens, we can create professional high-quality videos for you to use in all your marketing.

Social media and blogs can work hand in hand to not only keep your followers informed but to help you build an “iron cage” around your patients. What was once just a way for college kids to keep in touch with their friends is now the fastest growing and most used connecting point for just about everyone, including those who you wish to attract as patients. When used diligently and with targeted messages, social media sites can build you a loyal following. With mobile applications they have become even more important as you can now post news and events and your audience doesn’t even have to be at a computer to read about you.

SEO, in a nutshell, is presenting your site to search engines in the best possible light. The key to getting good ranking in the search engines is quality content. Anyone who tells you differently is lying to you. The goal of all search engines is to provide their users with the best content available for a given search, and repetitive writing meant to be read by machines instead of humans isn’t it.

Every month, online consumers perform over 3 billion local searches for nearby products and services. The effectiveness of your Local Search strategy makes all the difference when it comes to widening your pool of potential customers and walking them right to your door.

So you’re teetering on the fence – you’re spending $1000 to $5000 a month on your AdWords right now, and not really sure what you’re getting. It could be better, but you don’t know how to do it. You hear about all these so called “AdWords Experts” out there that seemingly charge an arm and a leg for their expertise. You know you need to do something, but don’t know where to start.

Getting a great level of traffic to your website is an all important step in generating new clients for your practice, but unfortunately the battle doesn’t end there! You still need to transform that traffic into contacts, and those contacts into paying patients. What better way to do that than by offering a free book in exchange for their contact details? We call this "Advertising Lure."

You want results you can see and you want to know which marketing efforts are delivering results. Plain and simple. We go the extra mile and make the effort to provide you with data from every marketing effort we put forth…every one we provide you with and more…even your phone calls. You’ll know which efforts are working, which need to be strengthened and even which need to be scrapped.

Keeping your website competitive means lots of content. Maintaining that content is a major frustration and time expenditure. But it needs to be done because search engines devour fresh content. Patients love fresh content as well. There is no greater turn off for a patient than to go to your website and see outdated blogs, stale home pages and the same testimonials they have seen for years.