Is Google AdWords Hemorrhaging
Your Money (and New Patients)?
Let me give you some free advice to help you decide (whether you choose us or not)…
How Dental Marketing Firms Charge You
Many “Experts” charge a percentage of your monthly Ad-spend, some I’ve seen as high as 40%. This only gives those “Experts” incentive to drive up your costs, not lower your costs. With SmartBox, if your spending goes up, it will be because YOU are making more money, not us.
Others charge a flat rate per keyword by just plugging keywords into an automated bid management software, which if you understand how AdWords works, you realize how handicapped you are playing this very sophisticated game. “Experts” using this pricing structure have no incentive to find new profitable keywords and phrases, costing you $$$ in the short and long term. A high percentage of your conversions and leads will come from a relatively small number of your highly targeted keyword phrases, so this approach leaves you paying big dollars on lots of keywords that don’t send you new patients. I’ve nicknamed this “Set it and forget you!”
“Experts” taking this approach have little to no interaction with their client’s accounts. You might save some money on management fees, but you’ll never know the untold thousands of dollars you wasted this way. Human interaction is the ONLY way to maximize your profitability and minimize the risk.
How SmartBox Works
We’ve managed dental campaigns spending $1000/month that require daily monitoring and maintenance and a lot of skill to make them profitable. We’ve also managed other dental campaigns spending $5,000/month that have 5 profitable keywords and a single landing page that require very little monitoring and maintenance. It all depends on what dental niche’s and what patients you are trying to attract. There really is no “one size fits all.”
There are 2 main factors that determine how much time it takes us to manage your AdWords pay-per-click.
The quickest and easiest way to find your time requirements is to talk to you in-depth about your dental practice and your marketing plans via a free marketing consultation. Here’s how it works.
As this point, we’ll schedule a follow-up phone call with you and show you exactly how we can help improve your AdWords performance. Our management fees are based on the time spent it takes to manage your campaign to make you profitable. Initial AdWords setup fees are also tailored to your specific needs. It could be zero if your account is in really good shape, up to several thousand dollars if you are in need of a major overhaul. We can discuss this, give you details on what needs done, and provide you a quote to take care of it for you after the consultation.
If you are serious about using Google AdWords to market your dental practice profitably, call us for a custom AdWords optimization proposal.
Is Your Dental Website Failing?
In today's digital age your dental website is the most important marketing advantage you can give yourself.
It's true. Web marketing for dentists works, but there are a lot of myths and misconceptions about what it takes to attract new patients with your website and other online tools.
Learn Why Your Dental Website Failing:
The Dental Website Audit will show you how to Attract The Patients YOU Want™. To download now, click here.