It’s All About Your Bottom Line
There are lots of euphemisms for selling out there: patient acquisition, case starts, direct patient contact, targeted marketing. Face it, the only reason to have a website is to get paying patients in the door.
To find those new dental patients and cases that YOU want, you have to design your dental web marketing campaign to not only dominate the entire first page of Google, but you also must provide killer content and information to your prospects, automatically follow-up with all your prospects for 12-24 months after initial contact, and you have to scrupulously track all your dental marketing so you know what is (and is not) performing.
What does a success dental web marketing campaign look like? Here is one example from “click” to “cash.”
And that’s our marketing philosophy.
At SmartBox Web Marketing you can expect:
All of our dental marketing efforts are for that reason, and that reason only. Our dentist clients are business people who expect results, not excuses, and that’s what we deliver.
Is Your Dental Website Failing?
In today's digital age your dental website is the most important marketing advantage you can give yourself.
It's true. Web marketing for dentists works, but there are a lot of myths and misconceptions about what it takes to attract new patients with your website and other online tools.
Learn Why Your Dental Website Failing:
Learn more
The Dental Website Audit will show you how to Attract The Patients YOU Want™. To download now, click here.
At SmartBox, we know how to achieve your goals. Use the menu below to browse our services and learn more.
If your dental website doesn’t make someone who lands on it feel comfortable, all the traffic techniques in the world will do you no good. That’s why we take the time to give your site the look and feel that helps to brand you as a trusted professional. To be the expert in your industry and make more of an impact than your competitors you need to “attract” and get people to line up for your product or service.
It used to be that all any dentist who wanted new patients had to be concerned about was their web presence. Great websites that were fully search engine optimized could be seen by the scores of people searching for a dentist every day. But now that we’ve become a ‘mobile’ society, your information also has to be optimized for mobile phones. This means your website and presence now has to translate to a mobile presence.
Video has surpassed almost all other marketing messages you can put on your website. It converts, it can provide information displaying your expertise, it allows you to post “live” testimonials from other patients and any more it is just expected that those looking for a new dentist will want to hear directly from you.
There is nothing like video to get your message across to potential patients in the shortest amount of time possible. Place just a few videos appropriately and your website visitors will instantly find the answers that they were searching for, prompting them to click on that all important ‘Contact Us‘ link to make their first consultation. That’s where our very own professional spokesmodels can help!
Forrester Research Group found that videos were 53 times (5300%!) more likely to receive first page organic rankings than were traditional, static web pages. Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” they can also be used to help your website rank higher in the search results thereby getting you more new patients.
With a powerful and completely custom-created television ad targeted to your local community, we guarantee that you will see an increase in traffic to your website, as well as in increase in patients through your front door. Let’s face it, we all remember television commercials – they have a habit of staying with us. Some ads have made us fall in love with company mascots, or have infected our minds with catchy jingles.
Video has its credibility problems when done incorrectly. Unprofessional productions lead many consumers to believe that if the video was produced hastily and inexpensively the entire website (and the dentist) is of dubious quality as well. Using green screens, we can create professional high-quality videos for you to use in all your marketing.
Social media and blogs can work hand in hand to not only keep your followers informed but to help you build an “iron cage” around your patients. What was once just a way for college kids to keep in touch with their friends is now the fastest growing and most used connecting point for just about everyone, including those who you wish to attract as patients. When used diligently and with targeted messages, social media sites can build you a loyal following. With mobile applications they have become even more important as you can now post news and events and your audience doesn’t even have to be at a computer to read about you.
SEO, in a nutshell, is presenting your site to search engines in the best possible light. The key to getting good ranking in the search engines is quality content. Anyone who tells you differently is lying to you. The goal of all search engines is to provide their users with the best content available for a given search, and repetitive writing meant to be read by machines instead of humans isn’t it.
Every month, online consumers perform over 3 billion local searches for nearby products and services. The effectiveness of your Local Search strategy makes all the difference when it comes to widening your pool of potential customers and walking them right to your door.
So you’re teetering on the fence – you’re spending $1000 to $5000 a month on your AdWords right now, and not really sure what you’re getting. It could be better, but you don’t know how to do it. You hear about all these so called “AdWords Experts” out there that seemingly charge an arm and a leg for their expertise. You know you need to do something, but don’t know where to start.
Getting a great level of traffic to your website is an all important step in generating new clients for your practice, but unfortunately the battle doesn’t end there! You still need to transform that traffic into contacts, and those contacts into paying patients. What better way to do that than by offering a free book in exchange for their contact details? We call this "Advertising Lure."
You want results you can see and you want to know which marketing efforts are delivering results. Plain and simple. We go the extra mile and make the effort to provide you with data from every marketing effort we put forth…every one we provide you with and more…even your phone calls. You’ll know which efforts are working, which need to be strengthened and even which need to be scrapped.
Keeping your website competitive means lots of content. Maintaining that content is a major frustration and time expenditure. But it needs to be done because search engines devour fresh content. Patients love fresh content as well. There is no greater turn off for a patient than to go to your website and see outdated blogs, stale home pages and the same testimonials they have seen for years.
