Would you be amazed if I told you that switching the color of a checkout button can make the difference between a marginally profitable campaign and an incredible return on your marketing spend? After months of hard work planning a new website campaign, it all came down to the color elements on your landing page and Google Website Optimizer can ensure that you’re getting the maximum conversion rate from your marketing campaigns.
Usability and Design Testing
Each element of your marketing campaign should be tested to determine potential improvements in your intake process. From the types of colors used on your buttons, to the placement and types of images and text on the page, creating an optimized landing page can turn your red campaign well into the green. We utilize Google Website Optimizer to determine which combination of elements is most effective for your campaign, so that we can deliver the best possible return to your web marketing campaigns.
While a manual process of testing each combination of elements would take quite a long time, the automatic testing process with Google Website Optimizer is a proven, statistical-based method to get more customers in the door. Just as split-testing is important with your ad-text, creating an appealing design that is welcoming and convincing to potential customers can greatly enhance the effectiveness of your marketing campaign. We do the hard work of generating targeted traffic to your site, and want to convert every possible visitor into a new customer – Google Website Optimizer helps to automate this process in less time.