More Stuff About Offline Marketing

Targeted Mailings: Postal Drip Marketing

Returning home from a busy day, a potential client opens his mailbox and his interest is immediately drawn to a well-organized mailing about your products.

Creative postal mail campaigns that speak to the needs of your customer base can further the dialogue that you have with customers, providing targeted messages based upon their particular needs. Properly planned postal drip marketing can inform, delight and reach out to a targeted audience to build brand loyalty.

Establishing Dialogue with Your Customer Base

In order to set your company apart from the competition, it’s important to craft a marketing strategy that creates positive brand awareness among the existing and prospective client base. Crafting the proper message and design can ensure that your brand message will stand out among the dozens of postal marketing messages that consumers and business decision makers receive every day.

Since mail is generally read at the end of the day, you have a prime opportunity to reach out to prospective clients who are receptive to messages from superior products and services – creating a brand message that focuses on piquing a prospective customer’s interest can begin to establish the dialogues that lead to customer acquisition.

After you have establishing initial awareness for your brand, high quality drip mailings help establish trust and generate momentum for your company. Segmenting your client base according to their particular needs can ensure you send out messaging that will speak to them on a personal level.

The very same lessons from online targeted marketing apply to effective off-line mailing campaigns: by providing customers with add-on value in terms of information and discounts, you’ll cultivate the relationships that drive your business growth.

Linking Offline and Online Marketing with Call Tracking

Even as we work with many small businesses to grow their online marketing channels, the offline marketing world is alive and well. While the time of the Yellow Pages have passed, traditional drip marketing through direct mail and targeted advertisements offline still produces quality results. The key to maximizing the return from offline spend is to full track the ways in which a lead becomes a prospect and that prospect becomes a customer.

There are two major ways you’ll want to implement tracking to help increase the ROI on your offline marketing campaigns: with unique phone numbers on each marketing spend, you can better track the direct ROI from the spend, while a dynamic phone number on your website can better track the offline to online returns. Having a high quality website, which is optimized for conversions, is a core part of the conversion funnel in any marketing campaign – your site allows customers to learn more about your business than any static advertisement could since you can add video and related media content.

While your website is a dynamic sales tool, understanding where the conversions come from is core parts of measuring return from marketing spend. Rather than blindly attributing online sales to your online campaigns, you can get better insight into the returns provided by offline marketing with call tracking. There are multiple ways to integrate offline to online tracking including unique landing page phone numbers and dynamic number replacement – we can help you structure call tracking to provide the exact data you need to maximize the return on your campaigns.

The Types of Data You Can Learn from Offline Call Tracking

For small business owners, it’s often a mystery what types of clients you generate from offline marketing spend. You can add some clarity to this equation by implementing call data from phone tracking into your analytics. Just imagine being able to determine the time, duration, location and conversion rates from calls on a given media buy – this can provide insight to help maximize the ROI on your local media spend.

A recent case study from a large service contractor determined that phone calls converted new customers at twice the level of traditional online lead forms – making a direct connection with the customer can help you sales team go to work. Many firms shy away from prominently generating calls since lead forms are easier to track. With phone conversion tracking, however, you can fully implement call tracking to pinpoint the exact origins of the calls.

As with any smart business decision, you should implement adjustments to maximize your revenue, and call tracking can help get more customers in the door relative to traditional lead generation methods. A combination of phone tracking, analytical data and a dynamic drip marketing campaign can take your local marketing campaigns to the next level. We work with small business owners to help them allocate marketing spend in the most promising areas, with a combination of offline, online and traditional marketing that adds up to results where it matters – in your bottom line.

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Connecting with Local Customers through Social Media

Drive across a freeway in the United States, and you’ll likely come across countless billboards advertising local services. These advertisements range from law firms to entertainment shows, reaching everybody (or nobody) who drives by. In an age of relentless marketing, however, it’s important to develop a more direct connection with your current and potential customers through social media. At Smartbox, we have a long track record of successfully implementing campaigns across various social sites, including Twitter, Facebook and others. Rather than putting your media buys into random offline placements which might hopefully attract some attention, we craft a dedicated social drip marketing strategy with compelling offers, attractive opt-in options and make sure your message is delivered to the right audience.

Understanding Your Local Social Audience

The most recent traffic statistics from com Score, a Nielsen service for websites, suggests that over 100 million unique users are actively using one or both of these services. While levels of engagement vary from person to person, the larger narrative suggests that you can reach a broad array of targeted local consumers through social media. Since user engagement trends are only increasing, as more demographic groups are beginning to engage online. As a result, you can create targeted messaging campaigns with real-time delivery based upon seasonal, market and local factors.

As an example, support you’re a local retailer who wants to capitalize on a recent growth in demand for a certain product. With traditional media buys, by the time you plan, develop and implement a campaign the trend has already subsided – with social media, on the other hand, time is of the essence: you can plan, execute and send out messaging within hours to the right groups, ensuring you get an optimal response. In today’s business world, small companies have the advantage of being more nimble than larger competitors, and social media is a major factor in that advantage.

Continued Messaging, Consistent Results

The same marketing principles which apply in the offline world have application in social media, and we translate our expertise in traditional trip marketing into online success. In the past six months, we’ve successfully leveraged a wide variety of social campaigns in various markets. Like all marketing campaigns, it’s crucial to deliver the right message to the right audience at the right time – social media allows for precise targeted of users according to interests, demographics and locations; as a result, you can achieve high conversion and opt-in rates from campaigns through the medium.

Building up a presence in social media is not sufficient in itself – while some companies claim to help you build the number of your Twitter followers or Facebook fans, what really matters is targeting the right people with the proper message. We focus on helping you identity, build and cultivate a follower base on social networks to deliver effective messages that convert. Whether you run a small business or are looking to launch a startup, connecting with local consumers through social media is one of the most effective marketing campaigns you can implement today.

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Special Report from SmartBox Web Marketing

Welcome to what could be the most advantageous adventure you will take this year in getting more patients to your office. I know that sounds like a bold statement but it is true. The report you are about to read is packed with information many brick and mortar businesses, including dentists, have yet to discover – but every word is true and every step is a game changer.

This information will open your eyes as to the possibilities for practice growth and profitability simply by changing from “the ways things have always been done” to a progressive realization about how your practice needs to market in the 21^stcentury. If you are like most dentists, by the time you read the information your brain will not be able to shut off thinking about the possibilities.

Click the link to download the report now: http://www.smartboxwebmarketing.com/reports/86-of-100-dental-report.pdf (PDF)

At the same time I want to let you know about the information that will come your way every few days to supplement the report – real life examples and explanations that will have light bulbs going off in your head all the time as you think about what could be in store for you and your practice. Here are a few of the topics I’ll be covering:

Definitive proof that patients are searching for dentists in your home town and thoughts about positioning yourself to capture most of them. This one realization is what will have you realizing what so many of the dentists I work with now know as gospel – It’s not about the economy. It’s about being on the front line.

Tips about how to avoid marketing mistakes that could actually make your practice seem to “disappear” from view. In today’s world with today’s modern patient there are inadvertent mistakes – even outright bad ones – that could destroy your chances of being on the top of the minds of patients when they are looking for a dentist.

How to determine the return on your investment with advertising budgets – something the Yellow Pages and newspapers don’t want you to know.Ever wondered if advertising does you any good? Ever wondered how you could know for sure? I’ll show you.

Why playing with the Google-giant in their own ballpark is so important in getting new patients. Sorry, but the truth is that if you want to be in the ballpark when it comes to getting new clients you have to play in the big leagues.

What you and WalMart should have in common. It’s not just WalMart that knows this trick…it’s every grocery store, every box store and every neighborhood convenience store you’ve ever went into. You need to use it too.

It’s not what you know that is important. It’s what has yet to be invented that is scary. Let’s face it. You have seen things already that 20, 10 or even 5 years ago could not have even been a dream. Now picture yourself and your practice in five years, 10 years or 20 years. If you don’t stay ahead of the curve you’ll only be left behind.

The President, second graders and over 80% of your home town “get it”! This one fact will be a game changer for your practice. Why is it that the President just went to a small town in the middle of nowhere, a place you have to get lost to find, to introduce this initiative? It’s not about changing the landscape of small towns. It’s about big business – your business included!

How’s your F.I.S.O.? How to get the pre-qualified big cases you want.Smart marketing doesn’t just bring you inquiries. It brings you pre-qualified new patients that are ready to book an appointment. This shows you how to achieve the difference.

“X” marks the spot! Even pirates knew you needed this to succeed! ‘Ey, every pirate movie ever made had one of these. This is still important to you, just tweaked a bit for the modern age.

Free, full-time advertising you had better use or be hurt. “Use it or lose it” like the old saying goes: Why a major corporation just gave you a way to advertise your business and what will happen if you don’t!

The information you are about to read and the subsequent information I’ll email you every few days has taken months to put together. It describes the best ideas, outlines the latest and futuristic trends and lays out all sorts of possibilities for your practice – all designed to get you more patients. They are out there waiting for you – so let’s get started.

If you haven’t already downloaded your information do so now, clear your mind and be prepared to have your eyes opened. Let’s get you more patients!