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Patient Attraction Episode 106: Stop Being Comfortable, Start Getting Patients Play Now

Patient Attraction Episode 106: Stop Being Comfortable, Start Getting Patients

Wednesday, 4/16/14 Lose Your Ego, Grow Your Practice Part 3 of 5 Hi again, Colin here with day three of our series on taking your ego out of your marking. I hope to make you really uncomfortable when we return. – There’s a saying that no growth occurs without discomfort. – That is the point…

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3 Numbers That Will Lead to More and Better Patients

3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson….

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Patient Attraction Episode 99: Develop a Championship Marketing Strategy Play Now

Patient Attraction Episode 99: Develop a Championship Marketing Strategy

Monday 4/7/14 Patient Attraction Episode 99: Develop a Championship Marketing Strategy Hello everyone, today is Monday, April 7, or as it is known here in the heart of basketball country: Championship Monday. Come back after the break, and I’ll tell you how what a winning marketing program and a winning basketball team have in common….

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Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

There’s a reason for the saying, “As California goes, so goes the nation.” So I paid close attention when I saw the results of a recent survey of about 300 Californians who are most dentists’ target demographics: 60 percent affluent baby boomers, 40 percent affluent, in their late 20s to mid-30s, and interested in improving…

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Patient Attraction Episode 93: All Aboard the Train to Profitability Play Now

Patient Attraction Episode 93: All Aboard the Train to Profitability

Hello again, I’m Colin Receveur and I’m the conductor on this train ride today. I’ll punch your ticket when we come back. – Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so these marvelous machines can haul all manner of goods from one place to another. -…

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Patient Attraction Episode 89: Tricks for Getting that Pretty Girl to Date You Play Now

Patient Attraction Episode 89: Tricks for Getting that Pretty Girl to Date You

Hi everyone, Colin here with the last in our series on inbound marketing. In the first episode, I challenged you to stop marketing like a lovestruck teenager. Today, I’m going to tell you how to market like you date models. Stay tuned. – A few years ago, a book came out and the author described…

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Patient Attraction Episode 88: A 5-Minute Lesson on the Essentials of Attracting More Patients Play Now

Patient Attraction Episode 88: A 5-Minute Lesson on the Essentials of Attracting More Patients

Welcome back everyone. I’m Colin Receveur and I’m going about to give you a graduate-level course on the fundamentals of inbound marketing, all in 5 minutes. Stay tuned. – Inbound marketing is a data-driven approach to marketing that attracts potential patients to your practice and converts them to customers. – The first step is to…

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Patient Attraction Episode 86: Losing Sight of This Essential Principle Could Be Costing You Play Now

Patient Attraction Episode 86: Losing Sight of This Essential Principle Could Be Costing You

Hello again, everyone. I’d like to start today with this quote from former President Dwight D. Eisenhower. He said, “What is important is seldom urgent, and what is urgent is seldom important.” We’ll get into that when we return. – Colin Receveur here and I want to tell you about the difference between urgent and…

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Standing out is critical to reaching new patients

Standing out is critical to reaching new patients

In the last blog post I talked about attracting the patients you want. But there are two parts to that, aren’t there? There’s hitting the bull’s-eye of the patients you want, and then there is the attraction part. So you can identify the patients you want through: Financial demographics Age demographics Location Problems that you…

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How to Hit the Marketing Bull’s-eye

How to Hit the Marketing Bull’s-eye

I don’t know about you, but I love darts. There’s something fun about hurling thick needles attached to missile fins through the air. Today I’ll teach you how we can help you hit the bull’s-eye every time. OK, we’re not really talking about darts today. But we are going to talk about hitting the bull’s-eye…

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