Mobile Search

“Spray and Pray” Dental Marketing is Done

“Spray and Pray” Dental Marketing is Done

As the Internet has evolved, what worked before for dental marketing no longer returns enough ROI. It used to be possible to use what’s known as programmatic marketing which basically released one static ad to a wide audience. Back in the day, that worked well as there was essentially one channel for an ad –…

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Dentists Look to Digital (Ad Spending)

Dentists Look to Digital (Ad Spending)

In March, eMarketer reposted an article from Media Buying regarding the state of ad spending. The big news is that in 2017, digital marketing will receive more dollars from advertisers than television. That may not sound all that earth-shaking, but it represents a major shift in how to reach consumers. Dentists who want to attract…

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Breaking Free from the Dental Herd

Breaking Free from the Dental Herd

The famous science fiction author John Brunner once said, “Let’s all be different, same as me.” It’s appalling how many dental practices seem to follow that philosophy in their marketing programs. Every aspect of your marketing has to work to help you differentiate yourself from your competition. You have to give your prospective patients reasons…

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What Google’s Slaying of Right-side Ads Means for Dentists

What Google’s Slaying of Right-side Ads Means for Dentists

This isn’t your father’s search engine results page. Google recently eliminated right-side (right column) pay-per-click (PPC) ads from its results pages. There are several reasons for the change. The first is to make results pages more mobile-compatible. WIthout the right column, listings have more room leading to increased readability and allowing more results per page…

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Three Not-so-Fun Facts About Your Dental Marketing

Three Not-so-Fun Facts About Your Dental Marketing

Social media marketing for dentists is a hot topic, and it’s not surprising. The explosion in social media venues shows no sign of slowing, and use of social media is showing year-over-year growth. Marketers are quick to point out the wide reach that social media provides. Facebook is the unquestioned leader in social media with…

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Mobile Website Fails: Do’s and Don’ts

Mobile Website Fails: Do’s and Don’ts

Intentionally designing your website to be used on a mobile device is not the future – it is the present. Ninety percent of Americans own a cell phone. One-third of those people use their phone as their primary access point to the Internet. Mobile local searches have already overtaken PC searches, analysts say. As you…

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A Panda Can Be Your Friend (If You Feed It Right)

A Panda Can Be Your Friend (If You Feed It Right)

When you hear the word Panda, most of you think about the lovable, black and white bear from China that eats bamboo. And eats bamboo, and eats bamboo. As cute as pandas are, they probably won’t do much to boost your dental practice’s marketing. A different kind of Panda, though, could significantly boost your business….

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Become One of the Rich Who Get Richer

Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why…

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3 Numbers That Will Lead to More and Better Patients

3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson….

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Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

There’s a reason for the saying, “As California goes, so goes the nation.” So I paid close attention when I saw the results of a recent survey of about 300 Californians who are most dentists’ target demographics: 60 percent affluent baby boomers, 40 percent affluent, in their late 20s to mid-30s, and interested in improving…

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