Mobile Search

Mobile Website Fails: Do’s and Don’ts

Mobile Website Fails: Do’s and Don’ts

Intentionally designing your website to be used on a mobile device is not the future – it is the present. Ninety percent of Americans own a cell phone. One-third of those people use their phone as their primary access point to the Internet. Mobile local searches have already overtaken PC searches, analysts say. As you…

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A Panda Can Be Your Friend (If You Feed It Right)

A Panda Can Be Your Friend (If You Feed It Right)

When you hear the word Panda, most of you think about the lovable, black and white bear from China that eats bamboo. And eats bamboo, and eats bamboo. As cute as pandas are, they probably won’t do much to boost your dental practice’s marketing. A different kind of Panda, though, could significantly boost your business….

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Become One of the Rich Who Get Richer

Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why…

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3 Numbers That Will Lead to More and Better Patients

3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson….

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Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

There’s a reason for the saying, “As California goes, so goes the nation.” So I paid close attention when I saw the results of a recent survey of about 300 Californians who are most dentists’ target demographics: 60 percent affluent baby boomers, 40 percent affluent, in their late 20s to mid-30s, and interested in improving…

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Standing out is critical to reaching new patients

Standing out is critical to reaching new patients

In the last blog post I talked about attracting the patients you want. But there are two parts to that, aren’t there? There’s hitting the bull’s-eye of the patients you want, and then there is the attraction part. So you can identify the patients you want through: Financial demographics Age demographics Location Problems that you…

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How to Hit the Marketing Bull’s-eye

How to Hit the Marketing Bull’s-eye

I don’t know about you, but I love darts. There’s something fun about hurling thick needles attached to missile fins through the air. Today I’ll teach you how we can help you hit the bull’s-eye every time. OK, we’re not really talking about darts today. But we are going to talk about hitting the bull’s-eye…

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Why Mobile Dental Websites Are Outdated

Why Mobile Dental Websites Are Outdated

Mobile dental websites are just so 2011… Maybe 2012 (if I push the envelope). And here’s why: No longer is there a “standard” mobile device. Let me explain… The First Era of Mobile: 2008-2011 If you look at a cell phone back in the 90’s, they all looked about the same: like a brick. A…

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Bottled Waters, Jaguar SuperCars, and Your Unhappy Patients

Bottled Waters, Jaguar SuperCars, and Your Unhappy Patients

It’s been a long tradition in the small town where my wife and I grew up to hold an annual “Heritage Festival.” It’s a weekend event that comes with everything you might expect of a local fair: carnival rides, double-fried foods, & princess pageants (plus what amounts to an impromptu high school reunion every year)….

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Yep, There’s an App for That.

Yep, There’s an App for That.

We’re Now in the App Store! Catch up on our latest Fast Thoughts podcasts, download our prospectus, and watch videos from our latest clients. Download the SWM App today.          

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Posted by Colin Receveur under Mobile Apps, Mobile Search on February 26th, 2013 |