Books & DVD’s



Gold Elite Monthly Newsletter & DVD
Want to get our Gold Monthly Newsletter mailed to you every month, Plus a recording of our monthly webinar on DVD?

Just complete this short form, and we’ll mail last month’s to you right away for Free, plus the current month’s as soon as it’s ready!
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The Secrets of Dental “Niche Marketing” DVD

After repeated requests, the 58 minute live presentation that pioneered the way dentists market themselves online is now available for individual doctors in limited quantities.

The “Warren Buffet” of large complex case dental marketing, Dr. James McAnally remarked “this is the most comprehensive and complete dental web marketing lecture I’ve ever heard.

Learn the secrets of how to attract, pre-qualify, and automate follow-up to patients in the niche’s that you have advanced clinical training.
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How to Stay In Front of Your Patients Until They Are Ready to BuyHow to Stay In Front of Your Patients Until They Are Ready to Buy: The Authoritative Guide to Social Media & Drip Marketing for Dentists

The first time you share tea with a Balti, you are a stranger. The second time you take tea, you are an honored guest. The third time you share a cup of tea, you become family…” – from Three Cups of Tea by Greg Mortenson and David Oliver Relin

Just like the three cups of tea in the story above can easily illustrate how people “get to know” one another, they can also illustrate a basic business concept too – “drip marketing.”

If you keep dripping good information and offers for your dental services and products in front of prospective patients, you are going to create a relationship based on trust and value. This will result in the “conversion” from prospect to paying patient.
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The Dentists' Guide to Video Marketing & YouTubeThe Dentists’ Strategy Guide to Video Marketing
How Really Smart Dentists Are Leveraging YouTube
To Explode Their Profits and Dominate The Web

Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” but they can also be used to help your website rank higher in the search results, thereby getting you more patients. The research group Forrester found that videos were 53 times (5300%) more likely to receive first page organic rankings than were traditional static text-only web pages.

The fast-movers and early adopters (as they prove time and time again online ) will take the Lion’s Share of the new patients, while the rest watch the “video train” rush by, wondering when their turn is.
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Web 3.0: What Every Dentist Must Know to Thrive in the New Economy
Web 3.0: What Every Dentist Must Know to Thrive in the New Economy

The online world has certainly changed in recent years. Web 3.0 has taken the online environs and transformed them from a static place to a dynamic environment where users are the focus. In addition, those same changes have made it vital that companies adapt and grow at the same time.

This book is designed to help you come to terms with Web 3.0, how it affects your dental practice, and how you can use tools like social networking, social media marketing and search engine optimization to not only grow your business, but to ensure the best possible success as well. In short, this is your guide to the Internet and making it work for you.
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The New YellowPagesThe New YellowPages: How To Get Your Dental Practice Found Online Where 97% Of People Are Searching

If your dental practice isn’t all over the local search right now, then your competition is – and they’re taking your patients.

This new special report will show you, step by step, what you need to be doing with Google Places and the local search so you can get the lion’s share of new patients.

Every month, Google reports many medium sized U.S. cities see 75,000 to 85,000 searches for dentists and dental related keywords!

The effectiveness of your Local Search strategy makes all the difference when it comes to getting your dental practice seen by these potential new patients in Google Places and the local search.

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The 9 Simple SEO Secrets of Google PandaThe 9 Simple SEO Secrets of Google Panda: How Google’s Paradigm Shift is Affecting Your Rankings

New patients aren’t to be found only in Google Places… Organic search results still give a great ROI by generating tons of phone calls & new patients.

This new free report will arm you with the tools you need to dominate the organic rankings on Google in this new “Panda” world.

SEO, in a nutshell, is presenting your site to search engines in the best possible light. There is no magic road to great search engine optimization… and anyone who tells you differently is simply lying. One key factor to getting good ranking in the search engines is quality content.

This new special report will give you all 9 secrets you need to know to survive the Panda.

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The Definitive Guide to Marketing for DentistsThe Definitive Guide to Marketing for Dentists

I’ve written this new special report to squash all the myths about dental marketing in this new economy.

It’s my sincere hope this new special report will guide you back to profitability by turning your marketing into a steady stream of new QUALIFIED patients, as we’ve achieved for hundreds of our dentist clients over the past decade.

In this book you won’t discover anything new… just something very few dentists have considered.

No, I’m not going to throw at you some “hocus pocus”, voodoo or amagical, automated genie that will have patients lining up at your doors tomorrow morning before you open for business.
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6 Biggest Mistakes Doctors Make With Their Web Marketing
6 Biggest Mistakes Doctors Make With Their Web Marketing

Are You Tired of Excuses Instead of Results?

Every medical practice seeks a steady flow of patients. As a medical professional, you want to stay busy, pay the bills, pay your staff, and make a good living for your family. Too often, doctors are too busy with the daily routine of their practices to pay attention to marketing their practices to the public. After all, if you had wanted to go into business administration or marketing, you would have earned an MBA.

This report addresses that issue with some common mistakes medical practitioners make in marketing their practices, and offers solutions for better marketing that are easy to put into practice, proven effective, and economical to implement. In short, I’m going to tell you: 1) What most medical practices are doing wrong, and 2) How to do it right.
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13 Special Reports Mega-Pack
13 Special Reports Mega-Pack

A supercharged Mega-Pack of our 13 best and most popular mini-reports, including:

  • Smart Tips to Use Videos to Improve Conversion Rates
  • Recession Proof: Improving Your ROI during down periods
  • Targeted Mailings: Postal Drip Marketing
  • Using Phone Numbers to Track Advertising Effectiveness
  • Local Search: How to Optimize Your Presence in Google Maps
  • Spider Food: Using Meta Tags to Optimize Your Site for Search
  • How Negatives Can Be a Positive For Your Conversion Rates
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