Building An “Iron Cage” Around Your Patients
For years there is has been a loud buzz about social media and blogs and how they can help you capture, inform and preserve your dental practice. If you are the one tweeting, posting and monitoring all of those social media sites, and then posting blogs as well, there are undoubtedly times when you wonder if the buzz is worth the effort.
Rest assured it is. Social media and blogs can work hand in hand to not only keep your followers informed but to help you build an “iron cage” around your dental patients.
Social media like Twitter, Facebook, and LinkedIn is not just for teenagers. The demographics show that what was once a way for college and high school kids to keep in touch with their friends is now the fastest growing and most used connecting point for just about everyone, including those you want to attract as patients.
Twitter: While not the biggest social media site, it is probably the one with the perfect demographic for “big case” patients. Demographically, most Twitter users are over 40, make higher incomes, and have more disposable income than any other social site on the web.
Facebook: By far the largest social site in the world. If Facebook were a country it would be the third largest. Almost everyone you want to attract has a Facebook page, even your affluent and older patients. Women aged 45-64 years old are the fastest growing segment on Facebook!
LinkedIn: Known as the “professional’s site,” LinkedIn is not be the biggest social media site, but it will be the one that reaches more professionals as they use this site to keep in contact with other professionals, get questions answered quickly, and find information without a lot of hype.
When used diligently and with targeted messages, all three social media sites can build you a loyal following for your dental practice. With mobile applications they have become even more important as you can now post news and events, and your audience doesn’t even have to be at a computer to read about you.
But there is one more element that all three social media sites should point to, and that is your blog.
Your blog is “the world according to you.” It fills your readers and followers in on any news, any technique or advanced clinical training you have. It has been proven that those who posts blogs on a regular basis are the ones who attract and retain new qualified patients the quickest.
With the millions of people using social media, there are bound to be many who will be searching for a topic you have expertise in. This realization could not be more timely or true than it is right now with Google focusing all their search results on local businesses. If Google, for example, knows a searcher is in Indianapolis it will display “dentists Indianapolis” with more priority than ever before. Those in your own local area will now be more likely to run across your blog posts, articles, and other related information.
All of this information builds an “iron cage” around your dental patients.
It is the dentist with the expertise who answers a prospective patient’s question who will be remembered. No, they may not call today, but when the need arises they will remember you. It is setting yourself up as the “go to” dentist so that down the road when someone needs you, they’ll remember you. If they see you on Twitter, Facebook, LinkedIn and then can read more on your blog, you are setting up a marketing “iron cage” around that prospective patient. Once you have captured their information, they become a valuable asset to your dental practice.
Do You Want To Be a Hero?
It is really exciting – and profitable – to be highly ranked for specific keywords, especially when they are for big case niches you wish to promote. But how impressive would it be if when a prospect searches, the find your dental practice not just once, three or four times?
You MUST Consider These Facts:
No longer is it “OK” to just have your website at the top of Google (You must now dominate the entire first page of results)No longer is it “OK” to have a dental website without powerful video (If you are lacking video now, you have already missed the bus)
No longer is it “OK” to just drive masses of ‘hits and clicks’ to your dental website without converting them into patients (If your phone isn’t ringing, it’s a complete waste of time and money)
LinkedIn, Facebook and your blog can all add relevant keywords and dominate the first page of search returns. Having a positive online reputation and getting a big boost for SEO are both important reasons for using social media and blogs.
Since 2001, we have pioneered the way dentists market themselves online by designing systems that actually generate phone calls and qualified new patients. Since then we've helped hundreds of dentists on three continents, and some have even nicknamed me “The Google God.”
I've written this report to squash all the myths about dental web marketing in this new economy. If you are having trouble finding new patients, or are wasting time doing consults for unqualified prospects, enter your email below to get my Free Special Report now.
It's my sincere hope this special report will transform your web marketing into a steady stream of new QUALIFIED patients, as we've achieved for hundreds of our dentist clients over the past decade.
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