Imagine if you were a mortgage lender and could go back in time to 1999 and optimize your home page for the query “Low Finance Rate.” Would you do it?
Of course you would.
Well the same opportunity exists today with social networks. Let’s assume that the owner of Cathy’s Creative Mugs (a fictitious small business) wants to post a fan page on Facebook, essentially a company promotional flyer.
When prompted by the Facebook interface to name her fan page, she begins to type “Cathy’s Creative Mugs,” but then realizes she can probably leverage search engine optimization (SEO) best practices here.
So instead, she names this page “Coffee Mugs.”
… which is keyword rich for her industry. This will help return searches on “coffee mugs” within Facebook, as well as boost her rankings in the traditional search engines like Google, Yahoo!, and Bing.
In many of the social media pieces, the first few years will be a “land grab of opportunity.” Just like in the search world, if you were a savvy website back in the late 1990′s and ranked high for major keywords like “mortgage loans,” “cheap travel,” “wedding favors,” and the like, you made out like a bandit.
If you are one of the savvy first movers, in the first few years of social media you could set yourself up for some hefty revenue streams down the road. While as a company you can sit back and learn, you better not take too long to do it – you need to launch and learn.
Companies that still think they can control whether they “do” social media or not are terribly mistaken. You can rest assured that there are conversations, pages, and and applications constantly being posted around your brand even if you choose not to.
- "Our patients now go to our website much more often, about two to three times as often as they used to, which has been incredible for our retention and internal referrals."
- Dr. Randy Schmidt
- "Not only can he give a good overview of maximizing the internet, but also how to make things more effective and give the marketing a better ROI with phone call tracking."
- Dr. Tom Gibbs
- "Colin diversified me, getting me exposure in all my different dental niches."
- Dr. J.D. Murray
- "I was happy to have the expertise with not only the website, but getting patients to see the website and to make that call or come in the door. Last month we had 160 leads from just the website."
- Dr. Robert Klein
- "First and foremost, you seemed to grasp what was needed, and that’s staying in touch with the prospect. There needs to be a relationship with each person, best we can."
- Dr. David Dinsmore
- "Our biggest referral source is the internet."
- Dr. Donald Plourde
- "Colin puts it all together in a way that gets results and saves me time."
- Dr. Robert Matiasevich
- "I’ve done dental marketing in the past with the big dental website guys, and right now there’s no one better than Colin."
- Dr. Avi Weisfogel
- "Right now, everyone wants to be contacted or stay in contact and it’s not the way that we used to do it before."
- Dr. John K. Argeros
- "There are so many different avenues to market in that these guys have done and done well."
- Dr. Todd Resek