Facebook Growth: College Age Declining, 45yrs+ Growing Rapidly

Just wanted to update you with the currents trends with “Web 2.0″ and social networking.

With the U.S. now accounting for only about a third of all Facebook users, we are starting to see a gradual shift away from its original demographic of college-age users (18-25): 46% of all users are 18-25 years old, down from 51% in late May. The number of users in the 18-25 segment is growing, but at a slower pace than the other age groups. Among the major Facebook age segments, the fastest growing are teens (13-17) and young (26-34) to middle-age (35-44) professionals, with the growth in teens driven by non-U.S. markets. Also note the strong growth in the much smaller 45-54 and 55-59 age groups:

In the U.S., 51% of Facebook users are 18-25 years old, down from 59% in late May. But when one looks at other large and/or fast-growing Facebook markets, the share of the 18-25 age group is less than 50% in most of them (click the image to see full-sized):

And a breakdown of where all these new users are based out of (click image for full-size)..

About Colin Receveur

Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Colin and his wife live in Floyds Knobs, IN, just across the river from Louisville, KY. When he’s not enjoying a private evening at home with his bride you’ll probably find him out to dinner with his parents; his father who is a very successful dentist with his private practice, and his mother who is a top sales executive with a Fortune 100 healthcare organization. Their first child, Benjamin, was born January 19, 2013.
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