About Our Founder

Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert. His mantra for the last ten years has been “The results speak for themselves.” Since incorporating in 2001, Colin has established a rock solid track record with his clients, and turned SmartBox into a stalwart of proven results for hundreds of dental practices. Colin considers his relationship he has with each client and the high level of service he provides to them to be as important as the technical nature of his career.

Perhaps the reason for his success lies in the fact that he is passionate about doing what he says he is going to do or in the fact that even today, ten years later, he is still passionate about personally driving quantifiable results for dentists. Perhaps his success lies in the fact that his field is constantly changing and the unending search for knowledge gives him a fresh learning curve on an almost daily basis. Maybe his success lies in the fact that he can quickly count each new client as a friend, as his personality and humor are infectious.

Whatever the reason for SmartBox Web Marketing’s success, it has not gone unnoticed. Colin has been asked to be a columnist on numerous occasions, with his articles appearing in The Profitable Dentist, Dental Economics, Elite Doctor Strategies, and DentalTown, and his email tips are distributed to more than 125,000 dentists on 3 continents. He has often been cited because of his ability to spot trends in web marketing far in advance of others, and search engine giants, the very ones dentists need on their side to be successful with their online advertising, have invited him to attend exclusive trainings across the United States.

Quickly after starting SmartBox, Colin recognized that most doctors have no way to measure the success of their advertising efforts. Without the ability to exactly quantify results, dentists are wasting a lot of money on advertising by constantly paying for poor producing ads. This gave him the vision to build Zetetics™, a web-based software system which can definitively track your ROI down to the penny. Zetetics™ is able to laser-focus in on exactly what advertising works by tracking phone calls, consults scheduled, case presentations, case acceptance and ultimately dollars generated. It can also record incoming calls, providing the ability to monitor recordings for quality control and staff training.

Colin has been pioneering the way dentists market themselves online since founding SmartBox Web Marketing over a decade ago, and his clients have nicknamed him the “Google God” of dental marketing. The result? Colin seems to have the ‘Midas touch’ for those he works with. Dr. James McAnally, Seattle Dentist, Author, and CEO at Big Case Marketing said, “Colin is the secret weapon we deploy for our best member’s practices all over the country.”

Colin and his wife live in Floyds Knobs, IN, just across the river from Louisville, KY. When he’s not enjoying a private evening at home with his new bride you’ll probably find him out to dinner with his parents; his father who is a very successful dentist with his private practice, and his mother who is a top sales executive with a Fortune 100 healthcare organization.

Colin is the author of 3 bestselling books, which are available on our website.