Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see “live,” but they can also be used to help your website rank higher in the search results, thereby getting you more patients. The research group Forrester found that videos were 53 times (5300%) more likely to receive first page organic rankings than were traditional static text-only web pages.
Did you know that 48 hours of video are uploaded every minute to YouTube, resulting in nearly 8 years of content uploaded every day? It’s true… The fast-movers and early adopters (as they prove time and time again online) will take the Lion’s Share of the new patients, while the rest watch the “video train” rush by, wondering when their turn is.
Leveraging your video properly includes so much more than just putting it on your website! Integrating your video into your social and mobile marketing strategies is paramount to your success.
Here’s what YouTube says about how their video gets spread around:
100,000,000 people take a social action on YouTube (likes, shares, comments, etc) weekly
- "Our patients now go to our website much more often, about two to three times as often as they used to, which has been incredible for our retention and internal referrals."
- Dr. Randy Schmidt
- "I was happy to have the expertise with not only the website, but getting patients to see the website and to make that call or come in the door. Last month we had 160 leads from just the website."
- Dr. Robert Klein
- "First and foremost, you seemed to grasp what was needed, and that’s staying in touch with the prospect. There needs to be a relationship with each person, best we can."
- Dr. David Dinsmore
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- Dr. Robert Matiasevich
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- Dr. Avi Weisfogel
- "Right now, everyone wants to be contacted or stay in contact and it’s not the way that we used to do it before."
- Dr. John K. Argeros
- "We hooked up with Colin to give my KillerToothache members Awesome Websites."
- Dr. Yar Zuk
- "You can be the best, most highly trained dentist in the world, but without the ability SELL the patient on needing the treatment, it’s just not going to happen."
- Dr. Sean Tarpenning
- "The first month we went operational, Colin’s webpage work and Google SEO increased our April Contracts and Collections by 25.7% !!! I don’t think I have ever seen an increase like that in 30 yrs. of practice… WOW"
- Dr. Randy Schmidt