October, 2011

Google’s Not-so-Dentist-Friendly Mobile Algorithm

Google’s Not-so-Dentist-Friendly Mobile Algorithm

An article in searchengineland.com reported that Google rolled out the second version of its mobile-friendly algorithm in mid-May. Mobile-friendly websites might have seen a boost in their search rankings as a result of the roll-out, everything else being equal. However, the algorithm does a page-by-page search and ranking, so full indexing takes time. The potential…

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Inside the ‘Box: Meet Alli

Inside the ‘Box: Meet Alli

Alli Robinson Client Success Manager   Alli combines a strong “get it done now” work orientation with a “just roll with it” approach to life. “I view my job as being the go-to for all questions and concerns, hearing out what our dentists’ needs are and devising the best way to get the solutions for…

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The Eternal Quest for More Dental Patients

The Eternal Quest for More Dental Patients

If you’re very fortunate, you have all the dental patients you can handle. And those patients are the kind that stay, pay, and refer. Not only that, but you enjoy the freedom to pursue the cases that really get your motor running, the ones that you absolutely love to do. If you’re not very fortunate,…

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Inside the ‘Box: Meet Cindy

Inside the ‘Box: Meet Cindy

Cindy Morus Infusionsoft® Specialist It seems likely that a moment’s revelation shaped Cindy’s professional path. “I used to think I wasn’t ‘creative’ because I’m not ‘artistic,’” she says. “Somewhere along the way, I realized that I am creative – about solving problems. I like to take ideas and tools from various places and merge them…

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Root Canals Can be a REAL Pain for Dental Patients

Root Canals Can be a REAL Pain for Dental Patients

You may have long suspected it, but now there’s proof. This isn’t the sort of news I usually cover in this blog. However, the study result below can serve to demonstrate how dentists can use research to differentiate themselves from the competition. A study in the Winter 2015 issue of Anesthesia Progress confirmed that the…

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Inside the ‘Box: Meet Jason

Inside the ‘Box: Meet Jason

Jason Hahn Client Success Manager “Luckily for me,” Jason says, “I’m extremely passionate about what I do. I get a great deal of satisfaction from implementing a plan that generates leads for dentists. I like to think I’m helping people fulfill their dreams and goals. So in the perfect scenario, if I do what I…

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Are You Underutilizing Your Dental Newsletter?

Are You Underutilizing Your Dental Newsletter?

Dental e-newsletters are a staple of most dentists’ marketing these days. They’re popular with a broad range of patients and potential patients. E-newsletters usually contain a mix of general interest and dentistry articles together with fun, interesting photos. That makes sense if you’re like most general practice doctors, because you want to appeal to as…

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Inside the ‘Box: Meet Ed

Inside the ‘Box: Meet Ed

Ed Post Vice President of Operations Ask Ed what he’s passionate about, and his answer arrives out of left field. “I like figuring out unorthodox solutions for particularly perplexing problems,” he says. “I call it, ‘Pounding a nail with a crescent wrench.’” Okay, then. Our Vice President of Operations works to develop and improve work…

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Broaden Your Social Media Reach

Broaden Your Social Media Reach

Sometimes your dental marketing hits a plateau. You have several months where you’re not seeing any increase in new patients. The phone’s not ringing as much as you’d like in spite of your local advertising. You’re putting out good content on your social media but not gaining many followers or getting many comments. If that’s…

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Inside the ‘Box: Meet Tim

Inside the ‘Box: Meet Tim

Tim Horst Web Development Manager “I’m a detail- and process-driven person,” Tim says solemnly, “who has the ability to communicate on both a business level as well as a technology level.” And then, when asked if he has a nickname around the company, he throws in a Monty Python and the Holy Grail reference. “There…

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