October, 2011

What Dentists Sacrifice

What Dentists Sacrifice

Memorial Day is tomorrow, and it always makes me think of the sacrifices that our veterans make for our country. All veterans make sacrifices while on active and reserve duty. Those sacrifices range from less time spent with family to paying the final price. It’s fitting that we have a day to remember those who…

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Inside the “Box: Meet Philana

Inside the “Box: Meet Philana

Philana Callahan Client Success Manager There’s a certain “craftiness” to Philana that may not be apparent upon first meeting her. “I am GREAT at first impressions,” she says, and then laughs. “Actually, I tend to be a bit of a klutz. On a client visit, as I was waving goodbye, I turned around and ran…

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Posted by lawrence under Meet our Team, Web Marketing on May 27th, 2016 |
Your Marketing Needs More than a Dental “Hammer”

Your Marketing Needs More than a Dental “Hammer”

Are you a “comfort zone” dentist? I’m not talking about your professional preferences. I’m talking about your approach to marketing your dental practice. I’m the son of a very successful dentist. I get that you didn’t go to dental school to study marketing, and in fact they likely didn’t offer a single class on the…

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Inside the ‘Box: Meet Kevin

Inside the ‘Box: Meet Kevin

Kevin Wilson Digital Content Expert A long and winding road brought Kevin to SmartBox’s door. The prior 20 years saw him wearing a number of quite diverse hats – writer, educator, nonprofit fundraiser, and partner on promotions with many notable brands and personalities, including members of U2, REM, and the Grateful Dead. “When I have…

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Posted by lawrence under Meet our Team, Web Marketing on May 25th, 2016 |
Is Your Dental Marketing Content Out of Context?

Is Your Dental Marketing Content Out of Context?

A report in Scientific American from a few years back stated that there’s a large body of evidence to support the idea that people universally prefer people who are more like themselves. That makes sense to me. If I meet someone who dresses on about the same level I do, speaks the same language I…

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Inside the ‘Box: Meet Gary

Inside the ‘Box: Meet Gary

Gary Joseph Wilson Compliance Manager At the ripe age of 27, Gary’s path to SmartBox Web Marketing has been winding, if not overly long. “I like to collect experiences,” he says. “I like to go off the beaten path to see things that people don’t normally experience. That’s led me to taking photos in the…

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Posted by lawrence under Meet our Team, Web Marketing on May 20th, 2016 |
Don’t be a Dental “Joke”

Don’t be a Dental “Joke”

I ran across a newspaper ad for a dentist in New Jersey. The headline read, “VOTED BEST DENTIST IN THE WORLD”                            * As voted by his mother That’s worth a quick laugh, but it brings up an important marketing consideration. Used correctly, humor and exaggeration in our dental marketing can serve to make you seem…

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Inside the ‘Box: Meet Ryan

Inside the ‘Box: Meet Ryan

Ryan Rivard Video Production Expert “I renamed Landon Antonetti’s cat,” Ryan says. “He had some hipster name for it, but the video team felt like it wasn’t good enough. His name is now Chairman Meow.” Ryan will strike you as pretty much a “hang loose” kind of guy, until you get to know him. “I…

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Posted by lawrence under Meet our Team, Web Marketing on May 18th, 2016 |
“Shock & Awe” for Better Case Acceptance

“Shock & Awe” for Better Case Acceptance

Big-case dental patients can be the hardest to get to accept treatment. That’s understandable, since the vast majority of them are looking at a large outlay of funds to solve their dental problems. Depending on the particular procedure and patients’ individual case presentations, they may also be looking at a considerable time commitment and a…

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Inside the Box: Meet Stacey

Inside the Box: Meet Stacey

Stacey Iseler Director of Client Success If you’re looking for a one-word descriptor for Stacey, that word might be “focused.” Our Director of Client Success is responsible for maintaining overall supervision of our dentists’ projects. That requires her to meet weekly with SmartBox’s Client Success Managers to ensure their projects are on time; deal with…

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