October, 2011

Are You Ready to Charge Your Practice?

Are You Ready to Charge Your Practice?

I want to introduce someone I really like. His name is Brendon Burchard, and he has a YouTube channel you might search for. He’s got some uplifting, positive messages that I think you might like. Brendon had an episode called “Caged, Comfortable, or Charged – Which is YOUR Life?” In it he describes three types…

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Let Your Ego Go, Watch Your Ego Grow

Let Your Ego Go, Watch Your Ego Grow

Welcome to the final blog on how to get your ego out of your marketing. We’ve talked about listening more than you talk; trusting data, not your opinion, on what works; doing what you’ve always done will get you what you’ve always gotten; and providing quality content that potential patients want. Finally, after working so…

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How to Win Big With Your Content

How to Win Big With Your Content

I’ve been doing a series of blog posts based on a blog post titled “Is Your Ego Hijacking Your Content Marketing Strategy?” by one of the writers at Hubspot. So far we’ve tackled listening more than you talk; trusting data, not your opinion, on what works; and doing what you’ve always done will get you…

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Stop Being Comfortable, Start Getting Patients

Stop Being Comfortable, Start Getting Patients

Today’s blog is the third of our series on taking your ego out of your marking. Point one was listening more than you talk, and point two was to trust data, not your opinion, on what works. Point three is about how doing what you’ve always done will get you what you’ve always gotten. There’s…

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You’ll Be Surprised How Little Your Opinion Is Worth

You’ll Be Surprised How Little Your Opinion Is Worth

This is the second of five blog posts on how to take your ego out of content marketing. The first was to listen more than you talk. The second is, “Forget personal opinion. What do the numbers say?” It says you should test your assumptions, try new methods for reaching potential patients and analyze the…

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Lose Your Ego, Grow Your Practice

Lose Your Ego, Grow Your Practice

I recently saw a great blog post titled “Is Your Ego Hijacking Your Content Marketing Strategy?” That is a constant problem for dentists – spending too much time talking about what you and your office offer and not enough on what potential patients want. I am declaring an all-out war on what I call “we…

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A Surprising Recommendation from a Web Marketing Expert

A Surprising Recommendation from a Web Marketing Expert

When you think of newsletters, do you think of sheets of 8 ½ x 11 inch paper printed out of a desktop printer and half folded? If so, you’re missing out on what 21st century newsletters can bring you. The word newsletter may call to mind poorly designed, cheaply printed pages of information with little…

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Your ‘Established’ Website Could Be Losing You Patients

Your ‘Established’ Website Could Be Losing You Patients

Having an established practice, meaning that you’ve been around for 7, 10 or 15 years, is a good thing in dentistry. Having an establishedwebsite that’s been around that long is not. I’ve been designing websites for about as long as there have been websites. A lot has changed, both on the backend with the coding,…

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What Everyone Should Know About Scraping

What Everyone Should Know About Scraping

Content is king in the current era of Google searches. Have great content and it will raise your ranking on Google search pages. Periodically refresh your content with different great content, and you’ll rise up the rankings even faster. But where does this great content come from? Well, most dentists hire someone to write the…

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Posted by Colin Receveur under Content Writing, Web Marketing on August 21st, 2014 |
Research Proves Smiles Improve People’s Lives (part 2)

Research Proves Smiles Improve People’s Lives (part 2)

Last week we started our list of benefits of smiling. Here is the second half of the list: 4. Smiling also reduces stress. Studies show that smiling may help reduce symptoms associated with anxiety. When that smile signals to your brain that you’re feeling happy, your body will usually slow its breathing and heart rate….

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