October, 2011

You, Dental Author?

You, Dental Author?

One of the realities in today’s crowded dental marketplace is that you have to differentiate yourself from your competition to succeed. An excellent way of setting yourself apart is by publishing a book. Before you stop reading this article, because there’s no way on earth that you’d have the time, let me reassure you that…

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Inside the ‘Box: Meet Sam

Inside the ‘Box: Meet Sam

Sam Smock Digital Marketing Manager “I love traveling, the outdoors, and adventure and any combination of the three,” Sam says. “The best place for me is around the campfire with my wife, Amy, and the dog – it doesn’t get any better than that.” When our Digital Marketing Manager isn’t experiencing outdoor adventures, he’s exploring the…

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Where the Dental Profits Go

Where the Dental Profits Go

I ran across two interesting studies from the ADA’s Health Policy Institute (HPI). One is from 2014, while the other is from April of this year. Both have implications for the future of dentistry in the U.S. The 2014 article noted that “From 2002 to 2012 there was an increase in the percentage of total…

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Inside the ‘Box: Meet Landon

Inside the ‘Box: Meet Landon

Landon Antonetti Video Production Expert “I’m a list guy,” Landon says. “I write lists every day and check them off as I go. Sometimes they’re pretty short but most often, they’re a full page long! I wake up each day with goals and don’t go to sleep until I check them all off! Even long-term…

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Bright, Shiny Dental Objects

Bright, Shiny Dental Objects

To the layperson, dental terminology and processes are basically incomprehensible. That’s why we encourage our dentists to talk at their patients’ level when discussing dental problems and solutions. To the vast majority of dentists, marketing terminology and processes are basically incomprehensible. That may sound harsh, but our extensive experience helping dentists get more and better…

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Inside the ‘Box: Meet Chelsea

Inside the ‘Box: Meet Chelsea

Chelsea Andrews Client Success Manager It’s rare to find Chelsea looking and sounding abashed, but this particular instance might qualify. “Amanda Bertram likes to call me ‘Chelfie’ because of my ‘Chelsea selfies,’” she once admitted. “Which has its own hashtag … and I’m not even sure that’s something I should be proud of.” In her…

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Should You Join a Group Dental Practice?

Should You Join a Group Dental Practice?

For newer dentists, and quite a few established dentists, the dream of a solo practice is beginning to resemble a nightmare. The amount of dental-school debt new graduates carry is staggering. Servicing that debt makes establishing a new solo practice far more difficult than it has been in the past. Established dentists are finding themselves…

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Posted by lawrence under Web Marketing on June 16th, 2016 |
Inside the ‘Box: Meet Amanda Abbott

Inside the ‘Box: Meet Amanda Abbott

Amanda Abbott Office Administrator You almost certainly haven’t met a less likely “gearhead” than Amanda. “My grandpa Chester owned his own auto shop in Medway, Ohio, called Chet’s Auto Service,” she says. “Ever since I was a little girl, I have had a major passion for cars. I may not have my professional license yet,…

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Dentist Self-Care

Dentist Self-Care

One of the problems all health care professionals face is taking care of themselves. The vast majority of dentists take up the profession to help other people by solving their dental problems. The nature of the business is dentists will (hopefully) see patient after patient, hour after hour, day after day. Then, they’ll complete treatment…

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Inside the ‘Box: Meet Teresa

Inside the ‘Box: Meet Teresa

Teresa Stephenson Office Coordinator “Early on,” Teresa says, “I was given the name Mother Teresa because I’m always bringing in food and candy, cleaning up after meals, and trying to take care of everyone.” Given her blinding typing speed (well over 100 words per minute), we’re surprised that someone hasn’t tagged her as “Flying Fingers.”…

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