October, 2011

You’ll Be Surprised How Little Your Opinion Is Worth

You’ll Be Surprised How Little Your Opinion Is Worth

This is the second of five blog posts on how to take your ego out of content marketing. The first was to listen more than you talk. The second is, “Forget personal opinion. What do the numbers say?” It says you should test your assumptions, try new methods for reaching potential patients and analyze the…

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Lose Your Ego, Grow Your Practice

Lose Your Ego, Grow Your Practice

I recently saw a great blog post titled “Is Your Ego Hijacking Your Content Marketing Strategy?” That is a constant problem for dentists – spending too much time talking about what you and your office offer and not enough on what potential patients want. I am declaring an all-out war on what I call “we…

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A Surprising Recommendation from a Web Marketing Expert

A Surprising Recommendation from a Web Marketing Expert

When you think of newsletters, do you think of sheets of 8 ½ x 11 inch paper printed out of a desktop printer and half folded? If so, you’re missing out on what 21st century newsletters can bring you. The word newsletter may call to mind poorly designed, cheaply printed pages of information with little…

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Your ‘Established’ Website Could Be Losing You Patients

Your ‘Established’ Website Could Be Losing You Patients

Having an established practice, meaning that you’ve been around for 7, 10 or 15 years, is a good thing in dentistry. Having an establishedwebsite that’s been around that long is not. I’ve been designing websites for about as long as there have been websites. A lot has changed, both on the backend with the coding,…

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What Everyone Should Know About Scraping

What Everyone Should Know About Scraping

Content is king in the current era of Google searches. Have great content and it will raise your ranking on Google search pages. Periodically refresh your content with different great content, and you’ll rise up the rankings even faster. But where does this great content come from? Well, most dentists hire someone to write the…

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Posted by Colin Receveur under Content Writing, Web Marketing on August 21st, 2014 |
Research Proves Smiles Improve People’s Lives (part 2)

Research Proves Smiles Improve People’s Lives (part 2)

Last week we started our list of benefits of smiling. Here is the second half of the list: 4. Smiling also reduces stress. Studies show that smiling may help reduce symptoms associated with anxiety. When that smile signals to your brain that you’re feeling happy, your body will usually slow its breathing and heart rate….

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Research Proves Smiles Improve People’s Lives

Research Proves Smiles Improve People’s Lives

You may have heard in dental school that your face has 44 muscles that allow you to make 5,000 types of expressions. Promoting the smile will not only improve your business, but research says it will improve your patients’ lives. Keep in mind that people who are embarrassed about their teeth are less likely to…

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How to Make Patients’ 3 Wishes Come True

How to Make Patients’ 3 Wishes Come True

I’ve spent almost my whole life around dentistry. Whether it was working with my dad or clients across three continents, there are three consistent messages that get people to buy elective dentistry: confidence, rescue from constant pain and discomfort, and return to normalcy. Confidence includes: not having dentures pop out on a date not being…

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Know How Others See You Online

Know How Others See You Online

Do you know when your name or practice are mentioned online? You can with Google alerts. This is a simple process where you get a notice every time a term you have requested shows up on the web. I strongly recommend you have a Google alert set up for your name. Your name is the…

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Shocking Statistics About Video’s Effectiveness

Shocking Statistics About Video’s Effectiveness

I am a huge proponent of video. I include it in all of our marketing packages for clients, and I use it all over our SmartBox Web Marketing website. So I wondered if a picture is worth 1,000 words, how many words is video worth? According to Dr. James McQuivey of Forrester Research, the answer…

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