October, 2011

Is Your Audience Optimized? Facebook’s New Tool for Dentists

Is Your Audience Optimized? Facebook’s New Tool for Dentists

I’ve mentioned before that I don’t think dentists should spend time pursuing new patients on Facebook. Our measurements of ROI suggest that, in the vast majority of cases, it’s not worth the investment of time and/or money. We’ve found that social media in general is better suited to help establish your brand and your public…

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What’s The Last Thing a Dentist Wants to Hear?

What’s The Last Thing a Dentist Wants to Hear?

One of our SmartBox associates spent some time in advertising agencies, and he shared a tidbit from those experiences. “The last thing any agency wants to hear from potential customers, or particularly from existing customers, is, “I didn’t know you do that!” That’s true for all small businesses. For dentists, the “that” in question might…

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Are You a “Legendary” Dentist?

Are You a “Legendary” Dentist?

George Herman Ruth Jr., whom you probably know as Babe Ruth, is still considered by many to be the greatest baseball player of all time. You have probably heard about Babe Ruth’s “called shot” in the 1932 World Series against the Chicago Cubs. Ruth, down two strikes in Game 3 of the series, allegedly pointed…

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Be Iconic! To Succeed, You Must Risk Failure

Be Iconic! To Succeed, You Must Risk Failure

Some sporting events or moments are just so memorable, you can’t help but be moved by them. Sports was the original “reality TV.” Many of us relate to sports stars because they achieve the type of greatness to which we aspire: They hit the game-winning shot, overcome long odds to become a champion, or show…

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STAND-OUT Marketing: 8 Things to Know

STAND-OUT Marketing: 8 Things to Know

Since you’ve been in dentistry a while, you may have forgotten what it’s like for the rest of the world. But to most people, one dentist is just the same as another. That’s why you MUST market if you want to attract more and better patients. So the first thing you have to do is…

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“Explainer” Videos: Scaring Patients Away Since Forever

“Explainer” Videos: Scaring Patients Away Since Forever

Dentists using video on their websites are getting great results. Patient testimonials are the most effective ways to get potential patients to trust that you can solve their problems. But putting the dentist on camera also yields big dividends. Our company, SmartBox Web Marketing, has made a name for itself because of our fantastic use…

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Pay-Per-Click: What the Pros Do

Pay-Per-Click: What the Pros Do

Organic search is the bread and butter of web marketing. But do you like to eat only bread and butter? Of course not. Using pay-per-click advertising is like adding meat to the menu. Organic search means search, the kind that at least a billion people do every day. Bring up a search engine like Google,…

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When Less is More: The Two Modes of Attention

When Less is More: The Two Modes of Attention

I sincerely hope that you will be able to take a few days off this month to visit family and friends, and to recharge your batteries a little bit. Your physical, emotional, and mental batteries, that is, not your smartphone. I talk with doctors all the time who are looking to have more time away…

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Turn Down the NOISE!

Turn Down the NOISE!

Here at SmartBox Web Marketing, we are big believers in drip marketing – both for our clients and for ourselves. That means keeping your name in front of your prospects by regularly touching them with communication. That could be emails, letters, postcards, faxes, fliers, and phone calls. But “regularly” is a subjective number. In our office,…

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Search Ranking Won’t Put Butts in Chairs

Search Ranking Won’t Put Butts in Chairs

You’ve certainly heard the saying, “What you see is what you get.” As a dentist, you know that isn’t true: Veneers can make imperfect teeth look perfectly straight and white. Crowns look like real teeth. Implants support a whole jaw or two of real-looking prosthetics. The same is true with Google ranking. What you see…

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