AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOLâs organic and paid search results. The deal also added in that Google will power search on mobile search, in mobile apps and content. Also, all of AOLâs video content will also be on YouTube as part of this new extended deal.
In summary, the new five year deal includes:
- Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that will improve the consumer search experience across AOLâs network of sites.
- Advertising Products: Google will provide AOL with best-in-class ad formats, giving AOL consumers a better, more relevant ad experience.
- Mobile Search: As AOL renews its focus on mobile apps and content, the companies will work together to expand the alliance to cover mobile search.
- YouTube: AOL and YouTube have agreed to a content partnership that will bring AOLâs video content to YouTube. Global Focus: The alliance is international in scope and will provide improved experiences to AOLâs worldwide audience.
Tim Armstrong, AOLâs Chairman and Chief Executive Officer said:
Today is another important step in the turnaround of AOL. AOL users will be getting a better search and search ads experience from the best search company in the world â Google. After nearly a decade-long partnership in search, weâre looking forward to expanding our global relationship to mobile search and YouTube. All aspects of our partnership will be improved by this deal.
Eric Schmidt, Chairman and Chief Executive Officer of Google said:
Weâre excited to deepen our partnership. This agreement combines Googleâs expertise in search and advertising with AOLâs strength in online content. Itâs particularly exciting to see our relationship expand into video and mobile. These areas are now at the heart of usersâ online experiences and at the core of both of our businesses.