July, 2010

How’s Your Dental Case Acceptance Rate?

How’s Your Dental Case Acceptance Rate?

There were some very interesting finding in a recent online article. A study was conducted on the national case acceptance rate and the results will be gratifying or dismaying, depending on how well you’re doing at selling your case solutions. The national average for dental case acceptance is 61%. The takeaway here is that there…

Read more »
Does Word-of-Mouth Get New Dental Patients?

Does Word-of-Mouth Get New Dental Patients?

An article in April’s issue of Dental Economics surveyed about 100 people to evaluate the impact of word-of mouth dental referrals. The results may surprise you. Breaking it down quickly, the respondents were 73 females and 30 males from all age groups. None of them was associated with any dental profession except as patients. 75%…

Read more »
Get Them Reading Your Dental e-Newsletter: 4 Tips

Get Them Reading Your Dental e-Newsletter: 4 Tips

Most dentists should have an e-newsletter; most, but not all. An e-newsletter can be a vital part of your efforts to attract more and better patients. Where too many dentists go wrong is that they lose sight of that ultimate goal. Here are four tips for creating a dental e-newsletter that your patients and prospects…

Read more »
No tags here.
Posted by lawrence under Newsletters, Web Marketing on September 15th, 2016 |
Why Aren’t You a “Dental Destination?”

Why Aren’t You a “Dental Destination?”

If you’ve been following this blog or The Patient Attraction Podcast™ for any length of time, you know that I firmly believe that dental patients view dentists as interchangeable commodities. Dentists are assumed to be competent. Patients don’t understand the differences in the quality of care, the achievable results, or the difference in the patient…

Read more »
Where Do You Come Up with Your Dental Content Ideas?

Where Do You Come Up with Your Dental Content Ideas?

If you’re doing dental content marketing, and you should be, you already know that it can be tough to keep coming up with new ideas. New content is what allow you to stay in front of your dental prospect, establish a virtual relationship, and ultimately influence him or her to choose you to solve their…

Read more »
7 Must-Do’s for Your Dental Social Media Writing

7 Must-Do’s for Your Dental Social Media Writing

Most of us don’t have a natural talent for writing well. When it comes to writing for online consumption, writing well is even more difficult. Why? It’s one thing to settle down with a good book or magazine. People expect to spend some time reading those. It’s another to read something online, where most people…

Read more »
If You’re Going to Labor, Labor in a Rich Vein

If You’re Going to Labor, Labor in a Rich Vein

As Labor Day approaches, let me say that I hope that you and yours have a very enjoyable holiday. I’ve been thinking about the fact that hard work built this great country. We owe a debt of gratitude to the determined men and women who invested their time and energy in creating businesses that employed…

Read more »
Inside the ‘Box: Meet Deana

Inside the ‘Box: Meet Deana

Deana Coleman Digital Practice Consultant   If Deana has a watchword, it’s integrity. “Integrity is very important to me,” she states firmly. “I believe it says a lot about a person. It’s important to me to always follow through with any requests or commitments, externally as well as internally. I want my clients to feel…

Read more »
Young, Hungry, and Loaded with Dental School Debt

Young, Hungry, and Loaded with Dental School Debt

According to the University of Columbia College of Dental Medicine, the average age of dental school enrollees is about 24. The ADA’s Health Policy Institute (HPI) found that in 2001 the average age of dentists’ retirement was 64.8. In 2013, the average retirement age was 68.7. Dentists in practice are delaying their retirements for an…

Read more »
Is Your Phone Bleeding Your Dental Practice?

Is Your Phone Bleeding Your Dental Practice?

Your office phone is your connection to the lifeblood of your practice – new dental patients. The slightest kink in that connection can starve you of the new patients you need to grow and succeed. That “slightest kink” isn’t so much technical glitches with the phone line or system, although those are annoying. Rather, the…

Read more »
No tags here.
Posted by lawrence under Web Marketing on August 25th, 2016 |