July, 2010

What Everyone Should Know About Scraping

What Everyone Should Know About Scraping

Content is king in the current era of Google searches. Have great content and it will raise your ranking on Google search pages. Periodically refresh your content with different great content, and you’ll rise up the rankings even faster. But where does this great content come from? Well, most dentists hire someone to write the…

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Posted by Colin Receveur under Content Writing, Web Marketing on August 21st, 2014 |
Research Proves Smiles Improve People’s Lives (part 2)

Research Proves Smiles Improve People’s Lives (part 2)

Last week we started our list of benefits of smiling. Here is the second half of the list: 4. Smiling also reduces stress. Studies show that smiling may help reduce symptoms associated with anxiety. When that smile signals to your brain that you’re feeling happy, your body will usually slow its breathing and heart rate….

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Research Proves Smiles Improve People’s Lives

Research Proves Smiles Improve People’s Lives

You may have heard in dental school that your face has 44 muscles that allow you to make 5,000 types of expressions. Promoting the smile will not only improve your business, but research says it will improve your patients’ lives. Keep in mind that people who are embarrassed about their teeth are less likely to…

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How to Make Patients’ 3 Wishes Come True

How to Make Patients’ 3 Wishes Come True

I’ve spent almost my whole life around dentistry. Whether it was working with my dad or clients across three continents, there are three consistent messages that get people to buy elective dentistry: confidence, rescue from constant pain and discomfort, and return to normalcy. Confidence includes: not having dentures pop out on a date not being…

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Know How Others See You Online

Know How Others See You Online

Do you know when your name or practice are mentioned online? You can with Google alerts. This is a simple process where you get a notice every time a term you have requested shows up on the web. I strongly recommend you have a Google alert set up for your name. Your name is the…

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Shocking Statistics About Video’s Effectiveness

Shocking Statistics About Video’s Effectiveness

I am a huge proponent of video. I include it in all of our marketing packages for clients, and I use it all over our SmartBox Web Marketing website. So I wondered if a picture is worth 1,000 words, how many words is video worth? According to Dr. James McQuivey of Forrester Research, the answer…

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All Aboard the Train to Profitability

All Aboard the Train to Profitability

Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so that these marvelous machines can haul all manner of goods from one place to another. They are incredibly efficient and could be considered the backbone of the good’s industry. Yet they are limited to going only where tracks…

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Urgent Action Isn’t as Important as Important Action is Urgent

Urgent Action Isn’t as Important as Important Action is Urgent

I want to tell you about the difference between urgent and important in your dental practice. I’d like to start with this quote from former President Dwight D. Eisenhower. He said, “What is important is seldom urgent, and what is urgent is seldom important.” We’ll get into that when we return. Many of you have…

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History Gives an Essential Lesson on the Future of Marketing

History Gives an Essential Lesson on the Future of Marketing

A popular story has a boy named Ned Ludd smashing two knitting machines in 18th century England, trying to stave off the Industrial Revolution. Many like-minded people spent the final decades of the 1700s trying to fight progress, and now anyone who resists technological advancement is referred to as a Luddite. Are you a modern-day…

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Become One of the Rich Who Get Richer

Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why…

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