July, 2008

Become the “Pre-eminent” Dentist!

Become the “Pre-eminent” Dentist!

I ran across something published way back in 1997 by Jay Abraham in his newsletter, Business Breakthroughs: Growing Your Business to New Heights. Here’s where you can find the original article. Abraham discusses what he calls, “The Strategy of Preeminence,” or TSOP for short. I was struck by how well his strategy applies to “selling”…

Read more »
Inside the ‘Box: Meet Jin

Inside the ‘Box: Meet Jin

Jin Kaps Digital Content Expert When you combine unflagging optimism, unbridled energy, unbelievable enthusiasm, and an overwhelmingly helpful attitude, you have Jin. “I like to say ‘yes’ to people,” she says. “If I’m asked to handle something at work, I say yes and I get it done. This applies to my everyday life too; I…

Read more »
No tags here.
Posted by lawrence under Meet our Team, Social Marketing, Web Marketing on May 4th, 2016 |
Dentists Look to Digital (Ad Spending)

Dentists Look to Digital (Ad Spending)

In March, eMarketer reposted an article from Media Buying regarding the state of ad spending. The big news is that in 2017, digital marketing will receive more dollars from advertisers than television. That may not sound all that earth-shaking, but it represents a major shift in how to reach consumers. Dentists who want to attract…

Read more »
Inside the ‘Box: Meet Sean

Inside the ‘Box: Meet Sean

Sean Bailey Video Team Supervisor   Sean’s life might best be summed up as “tri-polar” with a solid underpinning of faith. “My life is built on a Christian faith that began in 2004,” he says. “Without getting too churchy, I can say that that decision has changed the trajectory of my life, my priorities, and overall mindset…

Read more »
Breaking Free from the Dental Herd

Breaking Free from the Dental Herd

The famous science fiction author John Brunner once said, “Let’s all be different, same as me.” It’s appalling how many dental practices seem to follow that philosophy in their marketing programs. Every aspect of your marketing has to work to help you differentiate yourself from your competition. You have to give your prospective patients reasons…

Read more »
Inside the ‘Box: Meet Christina

Inside the ‘Box: Meet Christina

Christina Roth Digital Content Editor   Christina describes herself as a very goal-directed woman. Some might say driven. Given the tremendous workload she expertly handles for SmartBox, either attribute is a very good thing. “I like to get things done and mark them off my list,” she says. “I don’t do so well with downtime….

Read more »
What Google’s Slaying of Right-side Ads Means for Dentists

What Google’s Slaying of Right-side Ads Means for Dentists

This isn’t your father’s search engine results page. Google recently eliminated right-side (right column) pay-per-click (PPC) ads from its results pages. There are several reasons for the change. The first is to make results pages more mobile-compatible. WIthout the right column, listings have more room leading to increased readability and allowing more results per page…

Read more »
Dental Headlines that Hook! 4 Tips

Dental Headlines that Hook! 4 Tips

Headlines are the old carnival sideshow “barkers” of all online marketing: websites, emails, videos, blog posts, and everything else. You may not have traditional carnivals or sideshows in your region anymore. The rides were the main attraction, followed closely by truly terrible food and by the games of chance and skill. The sideshow was exactly…

Read more »
Inside the ‘Box: Meet Seth

Inside the ‘Box: Meet Seth

Seth Grundhoefer Senior Digital Content Expert   Seth is a very focused man with a very broad worldview. “I craft engaging content for dentists’ websites and in their drip marketing sequences,” he says. “I also work as part of a marketing effort to build practice recognition and vital SEO. I’m a problem solver and like…

Read more »
Facebook is Just a Part of the Dental Sales Funnel

Facebook is Just a Part of the Dental Sales Funnel

Facebook is touted by some marketing companies as the greatest thing since sliced bread. Don’t fall for the hype. Facebook has its uses, but getting new patients to call your office isn’t one of them. After all, when was the last time you looked on Facebook for an electrician? Social media is designed, first and…

Read more »