13 Special Reports Mega-Pack

A supercharged Mega-Pack of our best and most popular mini-reports, including:

• Smart Tips to Use Videos to Improve Conversion Rates
  Scrolling through dozens of potential service providers, a customer visits your site and views a refreshing video that introduces exactly what your company offers. After reading countless paragraphs of sales copy, white papers and testimonials, customers are particularly receptive to multi-media messages that provide a succinct, user-friendly presentation that helps to separate your brand from your competition.




• Madison Avenue: Applying Traditional Marketing
  The legendary reputations in the American advertising industry were built by brand visionaries who worked for large ad firms in New York. While many of these prominent icons of marketing are hailed for their genius, the true value they deliver is in distilling messages that speak to a consumer’s wants and needs.




• Recession Proof: Improving Your ROI during down periods
  While consumer spending has slowed down since the financial meltdown last year, these trends provide an opportunity, as well as a challenge, for small businesses today. Since you’re reading this newsletter, you’re already savvy enough to appreciate the value of smart web marketing – online marketing channels allow you to target your audience with special offers, unique up-sells and value-add propositions that can help increase your revenue even while overall consumer spending is down.




• Targeted Mailings: Postal Drip Marketing
  Creative postal mail campaigns that speak to the needs of your customer base can further the dialogue that you have with customers, providing targeted messages based upon their particular needs. Properly planned postal drip marketing caninform, delight and reach out to a targeted audience to build




• Using Phone Numbers to Track Advertising Effectiveness
  One of the primary advantages of online marketing is the ability to track every single ad, media buy and landing page to determine the return on your campaign. Based upon this data, you can tweak your brand messaging, introduce new products and expand into new markets confident in your decision making.




• How Negatives Can Be a Positive For Your Conversion Rates
  You’ve setup your search engine campaign and are ready to target your “dental implant” services to a variety of consumers in your area.  After adjusting the campaign settings for the proper geographic area, setting your keyword bids properly and performing plenty of keyword research, you think you’re ready to go.  A few weeks later, you may be disappointed with the conversion rate of your clicks to new patients.




• Spider Food: Using Meta Tags to Optimize Your Site for Search
  One of the most effective site updates you can make to your site is to optimize unique meta tags for each page. Just as you might spend time identifying the most effective headline and description for your Adwords text-ads, choosing the right meta-title and description can improve your organic search click-through and conversion rate.




• Local Search: How to Optimize Your Presence in Google Maps
  Take a moment and search for a local service in your local area. Chances are that a map will immediately pop-up showing nearby service providers, as well as links to reviews,driving directions and more information oeach company.




• Using Google Website Optimizer to Maximize Conversions
  Would you be amazed if I told you that switching the color of a checkout button can make the difference between a marginally profitable campaign and an incredible return on your marketing spend? After months of hard work planning a new website campaign, it all came down to the color elements on your landing page and Google Website Optimizer can ensure that you’re getting the maximum conversion rate from your marketing campaigns.




• How to use Google Analytics Segmentation to Grow Your Business
  Scrolling through a wealth of traffic data from your website, you notice that a large number of visitors are coming from a nearby city which you aren’t yet targeting. Drilling into the geo-level data further, you realize that customers outside of your immediate area represent a potential gold mine to expand your business and immediately work to adjust your business plans.




• Domainate: Keyword domains to enhance rankings
  In competitive industries, gaining every possible advantage over your competition is important. One key resource you can utilize in order to begin raking for high value terms (especially on the local level), is to invest in domain names based upon your keywords.




• Broad Match: Keeping Tabs on Automatic Matching
  After setting up your search campaign to target the keyword doctor for your medical practice, you notice dozens of clicks related to all sorts of medical terms you never intended. Terms such as “how to cure the common cold” and “surgery” are displaying your ad at a high cost, potentially diluting the returns on your search results.




• Are All 800 Numbers Treated Equal?
  Whether it’s the power of subconscious perception or reasoned logic, subtle clues on a web page can strongly impact our behavior on that site. Take for example the display of toll-free phone numbers. Most sites invite calls from visitors by prominently displaying their phone number on their web pages. Many times, these numbers are of the toll-free variety, with prefixes of “800″, “888″, “877″ or “866″